If you want to learn how events are organized, then this and the second week you have to be in Zagreb

first_imgIn addition to the performance of each segment separately, to the way of thinking because each segment brings a new role in which we must put ourselves and visualize each process for each segment. Like products, manifestations have their own product life cycle, and the status quo and always the same performance leads to stagnation and decay. And that is logical, because if we do not constantly innovate and develop the manifestation, then the material gets tired very quickly, repetitions and the story wear out. Especially in today’s modern age where the world is spinning faster and faster and consumers are becoming more demanding. As Seth Godin, marketing guru and author of the world bestseller Blue Cow (otherwise my business bible), points out: If you want to practically learn how to organize events, then you must definitely be in Zagreb this and the second week. Yes, this is the fourth edition of the Zagreb Burger Festival event powered by TABASCO (R), which will be held from September 12 to 22 at Zagreb’s Strossmayer Square. When we talk about the organization of events, at least the larger ones that attract the masses, each event is different, but if you had to define the event through three keywords then it would be – multitasking at the strongest, storyteeling and added value. The organization of the event is certainly one of the most complex organizational endeavors. The reason for this is because it is a set of a large number of different segments, each with its own requirements and rules, and which must all work synergistically perfectly like a Swiss watch. One is theory, and quite another is practice. And you can see, experience and learn the best practice and among the best performances of the event at the moment in Zagreb from 12 to 22 September. Find out more about the Zagreb Burger Festival powered by TABASCO (R) HERE Only the name of the creative agency, Kokoš i jaje, behind which stands the director Roman Pokos and his team, speaks of a different mindset. “In the world of marketing, the thing is simple: you have to be special, different, special. You have to have what others don’t have. You have to know how to inspire, and you will only be able to do that if you inspire yourself. Something that especially deserves to be talked about, to be noticed. That is something extraordinary. New. Interesting. It’s a blue cow. Boring is invisible. Boring is a brown cow”Wrote Seth Godin, marketing guru and author of the world bestseller Blue Cow. With storytelling as the business concept of each event, each of the partners and sponsors tells some of their own story, but all together they make a great mosaic that make the picture complete. Caterers / partners of the Zagreb Burger Festival – Photo: Sandro Sklepićcenter_img For their stories today, sponsors are waiting in line, as are partners who want to learn from them in the story. Not only do the partners have a waiting list, but they also have to go through some internal control and follow the rules of the game in order to fit in better with the event. So it’s not enough to just take money from a sponsor and rent a cottage, no, it’s a much broader story and collaboration, a real partnership and a win-win situation. As it should be in the organization of events, but which is an extremely rare case in Croatia, and it is the team from this event that raised the bar to a higher level. The team from this story is certainly a great example of the Blue Cow, and what is the magic formula behind the event, which was visited by 170.000 visitors last year alone, find out on the spot. Open your eyes, ask (Roman Pokos is constantly spinning in a circle and watching how to raise the performance scale next year) and indulge in a great atmosphere. Like the picture in the mosaic, each piece of the cube is extremely important, no matter how small it may be and it may seem less important at first, but everything must be arranged perfectly so that the whole picture of the mosaic is complete. And that is exactly the biggest difference between the organizers of events. The differences are in the small details, the level of performance, the atmosphere, the promise, the experience, the content and the overall story. PS Before leaving, read a recent interview with Roman Pokos, director of the creative agency Kokoš i jaje, how the term is otherwise perfectly embodied throughout all its events It is a “crazy and different” team of organizers who do not know the status quo, who live their job and have one flaw or virtue, it depends on how you look, and that is that she is never satisfied with the performance, but raises the performance scale from year to year. . It’s always harder to be at least one step forward each year. Sponsors must become an integral part of the event, actively engage in it with some of their own story. Even sponsors do separate promotion / advertising, outside of their framework, just for that event. Like partners, they must invest extra effort and energy, give added value in order for everyone to form one whole. The team that started the story about Advent in Zagreb, made a burger revolution not only in Zagreb, but in the tourism sector in general, positioned Zagreb as a street food destination and most importantly, their partners grew with them. It was they who put the focus of some of their partners and were their first opportunity and platform for growth. As they grew, so did their partners, and later became independent, and today they work independently, grow and develop on the market, which is a huge success and a unique example in Lijepa naša. Cover photo: Sandro Sklepićlast_img read more

French parents no longer allowed to smack children.

first_imgDaily Mail 30 December 2016Family First Comment: More political ideology being forced on parents (which is why Brexit and Trump won!)“The ban was proposed by a group of ecologist and socialist MPs as an amendment to the Equality and Citizenship bill…” Interesting name of the bill, but here’s the wackiest bit…“As part of the law, brides and grooms will be reminded during the civil marriage service of their obligation not to use violence against their children.”Adultery? Fine. Divorce? If you have to. Smacking? Heck no!Parents in France no longer have the right to beat their children after a new law banning corporal punishment came into force this week.The move leaves Britain as one of only four countries in Europe where smacking remains a legal way of disciplining children.The French law now defines parental authority in the Civil Code as excluding ‘all cruel, degrading or humiliating treatment, including any recourse to corporal violence’.Now the UK, Italy, Switzerland and the Czech Republic are all expected to receive mounting demands to pass a similar law against smacking.French centrist MP Jean-Christophe Lagarde has described his country’s new law as ‘ a ridiculous attempt to micromanage family life’.The ban was proposed by a group of ecologist and socialist MPs as an amendment to the Equality and Citizenship bill, which went before parliament earlier this year.The legistlation says it aims to ‘set out a clear principle, which should be repeated to fathers and mothers and influence their future behaviour’.READ MORE: http://www.dailymail.co.uk/news/article-4075942/Parents-France-no-longer-right-smack-children-new-law-comes-force-Britain-mounting-pressure-follow-suit.htmlKeep up with family issues in NZ. Receive our weekly emails direct to your Inbox.last_img read more

Robbie Keane: Credit goes to whole squad for Euro 2016 qualification

first_imgSkipper Robbie Keane has paid tribute to the collective effort which carried the Republic of Ireland into the Euro 2016 finals. Martin O’Neill selected his 23 men for the play-off against Bosnia-Herzegovina from an initial list of 39, and some of those who did make the cut as a result of injury, suspension or selection decisions had previously played significant roles. And so while it was Robbie Brady who claimed the headlines with his first-leg goal in Zenica on Friday and Jonathan Walters who was the hero of Monday’s 2-0 victory in the return, Keane was quick to praise all those who had contributed to qualification. Brady said: “I fancied it despite the 10 brutal ones I had before that. I knew I had to get one right. I’m just glad Jonny stuck with me. “We had a chat about where I wanted him to go when I was hitting it and he stuck with me, to be fair, and got on the end of it and put away the second goal excellently. “One out of 10 is not great, but when it means as much as that, I’ll take it all day.” Brady, 23, has emerged as one of the rising stars of the Ireland squad during the campaign and was thrilled to have been involved in their big night. He said: “It was just a special night. You grow up dreaming of these type of moments. It’s a bit of a cliche, but you really do. “This has always been my dream, to play in front of an Irish support as good as tonight. You don’t want to let anyone down and it would have been an awful shame with the results that we picked up to let everyone down. “I’m happy for everyone involved – bring on France!” Press Association The 35-year-old, who himself sat on the bench for the final two games of the campaign, said: “Full credit to the whole squad. “I’m very, very proud to be Irish and of the players who are here and the players who are not here also, the players who have contributed as well, the Shays [Given], the Stephen Quinns, Paul McShanes, people like that who have been here from the start. “It’s a shame they are not here tonight to celebrate.” Keane was one of the men who suffered the heartache of World Cup play-off defeat in France in 2009 when Thierry Henry’s handball cost the Republic dear. Six years on, it was they who got the benefit of a questionable decision when Dutch referee Bjorn Kuipers harshly ruled that Bosnia-Herzegovina defender Ervin Zukanovic had handled Daryl Murphy’s cross, and in Keane’s absence, Walters duly obliged from the spot to send the Republic on their way. The LA Galaxy striker said: “Listen, we got lucky, certainly, with the penalty. In the first half, we didn’t create too many chances, but we kept going. But what we did at times, we did very, very well. “The lads up front – I thought Jonny Walters was great again, he got two goals he certainly deserved. He’s been fantastic in this whole campaign.” The tie remained in the melting pot – a Bosnia equaliser would have taken the game to extra-time at that point – until Walters volleyed home a second 20 minutes from time from Brady’s free-kick after the Norwich winger, who was once again employed at left-back, had failed to make the most of a series of earlier set-pieces. last_img read more