If you want to learn how events are organized, then this and the second week you have to be in Zagreb

first_imgIn addition to the performance of each segment separately, to the way of thinking because each segment brings a new role in which we must put ourselves and visualize each process for each segment. Like products, manifestations have their own product life cycle, and the status quo and always the same performance leads to stagnation and decay. And that is logical, because if we do not constantly innovate and develop the manifestation, then the material gets tired very quickly, repetitions and the story wear out. Especially in today’s modern age where the world is spinning faster and faster and consumers are becoming more demanding. As Seth Godin, marketing guru and author of the world bestseller Blue Cow (otherwise my business bible), points out: If you want to practically learn how to organize events, then you must definitely be in Zagreb this and the second week. Yes, this is the fourth edition of the Zagreb Burger Festival event powered by TABASCO (R), which will be held from September 12 to 22 at Zagreb’s Strossmayer Square. When we talk about the organization of events, at least the larger ones that attract the masses, each event is different, but if you had to define the event through three keywords then it would be – multitasking at the strongest, storyteeling and added value. The organization of the event is certainly one of the most complex organizational endeavors. The reason for this is because it is a set of a large number of different segments, each with its own requirements and rules, and which must all work synergistically perfectly like a Swiss watch. One is theory, and quite another is practice. And you can see, experience and learn the best practice and among the best performances of the event at the moment in Zagreb from 12 to 22 September. Find out more about the Zagreb Burger Festival powered by TABASCO (R) HERE Only the name of the creative agency, Kokoš i jaje, behind which stands the director Roman Pokos and his team, speaks of a different mindset. “In the world of marketing, the thing is simple: you have to be special, different, special. You have to have what others don’t have. You have to know how to inspire, and you will only be able to do that if you inspire yourself. Something that especially deserves to be talked about, to be noticed. That is something extraordinary. New. Interesting. It’s a blue cow. Boring is invisible. Boring is a brown cow”Wrote Seth Godin, marketing guru and author of the world bestseller Blue Cow. With storytelling as the business concept of each event, each of the partners and sponsors tells some of their own story, but all together they make a great mosaic that make the picture complete. Caterers / partners of the Zagreb Burger Festival – Photo: Sandro Sklepićcenter_img For their stories today, sponsors are waiting in line, as are partners who want to learn from them in the story. Not only do the partners have a waiting list, but they also have to go through some internal control and follow the rules of the game in order to fit in better with the event. So it’s not enough to just take money from a sponsor and rent a cottage, no, it’s a much broader story and collaboration, a real partnership and a win-win situation. As it should be in the organization of events, but which is an extremely rare case in Croatia, and it is the team from this event that raised the bar to a higher level. The team from this story is certainly a great example of the Blue Cow, and what is the magic formula behind the event, which was visited by 170.000 visitors last year alone, find out on the spot. Open your eyes, ask (Roman Pokos is constantly spinning in a circle and watching how to raise the performance scale next year) and indulge in a great atmosphere. Like the picture in the mosaic, each piece of the cube is extremely important, no matter how small it may be and it may seem less important at first, but everything must be arranged perfectly so that the whole picture of the mosaic is complete. And that is exactly the biggest difference between the organizers of events. The differences are in the small details, the level of performance, the atmosphere, the promise, the experience, the content and the overall story. PS Before leaving, read a recent interview with Roman Pokos, director of the creative agency Kokoš i jaje, how the term is otherwise perfectly embodied throughout all its events It is a “crazy and different” team of organizers who do not know the status quo, who live their job and have one flaw or virtue, it depends on how you look, and that is that she is never satisfied with the performance, but raises the performance scale from year to year. . It’s always harder to be at least one step forward each year. Sponsors must become an integral part of the event, actively engage in it with some of their own story. Even sponsors do separate promotion / advertising, outside of their framework, just for that event. Like partners, they must invest extra effort and energy, give added value in order for everyone to form one whole. The team that started the story about Advent in Zagreb, made a burger revolution not only in Zagreb, but in the tourism sector in general, positioned Zagreb as a street food destination and most importantly, their partners grew with them. It was they who put the focus of some of their partners and were their first opportunity and platform for growth. As they grew, so did their partners, and later became independent, and today they work independently, grow and develop on the market, which is a huge success and a unique example in Lijepa naša. Cover photo: Sandro Sklepićlast_img read more

Thursday July 11th Morning Sports

first_imgMASON CITY — Newman picked up a couple of wins on the baseball field on Wednesday, but not before a scare in their second game of the day. After beating West Fork in Sheffield in the afternoon 12-2, the Knights needed 12 runs in the final couple of innings to beat Forest City at home 15-12. The Indians jumped out with an eight-run top of the first and led 11-3 after four innings. Newman used a 10-run fifth and pushed across two more in the sixth to get the win. Jacob Schutt had four runs batted in and came in in relief to pick up the win on the mound, pitching three innings. Newman is now 29-3 and finishes the conference season with a 14-1 record. The Knights travel to Cedar Falls tonight. CLEAR LAKE — Clear Lake scored multiple runs in all but one inning as they beat Garner-Hayfield-Ventura 17-7 in six innings in a Class 3A Region 4 quarterfinal round softball contest, as you heard on AM-1490 & 96.7-FM KRIB. The Lions scored twice in the first and third innings, four times each in the second and fourth, and finished the game with a five-run sixth inning. Julia Merfeld was 3-for-5 with three runs scored, Sara Faber and Kaylee Nosbich were both 3-for-5 with three RBI, while Bella Parker was 2-for-4 with a two-run homer. Clear Lake improves to 10-14 on the season and will travel to Waterloo on Friday to face 6th-ranked Columbus, who beat Clarion-Goldfield-Dows 11-1 in five innings last night. On the other side of the 3A Region 4 bracket, New Hampton used an eight-run sixth inning to beat Forest City 12-6, while Iowa Falls-Alden needed an extra inning to beat Hampton-Dumont-CAL 8-5 in a game played in Clear Lake. HAMPTON — Hampton-Dumont-CAL rallied from a 3-0 deficit to beat Clear Lake 4-3 in eight innings last night in North Central Conference baseball played in Hampton. Dustin Miller’s single pushed across Lucas Smith in the bottom of the eight for the deciding run. Chase Stuver was 2-for-4 with a run batted in for the Lions, who drop to 13-13 overall and 8-5 in the conference. Clear Lake travels to Iowa Falls-Alden tonight before hosting Waverly-Shell Rock on Friday. MASON CITY — The Mason City High baseball team dropped a doubleheader at home to Dowling on Wednesday night. Dowling took the opener 6-3. Ben Pederson had two hits and three runs batted in for Mason City. Pederson socked a solo homer in the nightcap while Dylan Miller had three RBI but the Mohawks fell 11-4. Mason City drops to 22-13 and will travel to Ankeny Centennial on Monday night. CHICAGO (AP) — Odyssey Sims hit the go-ahead jumper with 6.4 seconds to play and finished with 16 points in the Minnesota Lynx’s 73-72 victory over the Chicago Sky. Sylvia Fowles added 10 points and 12 rebounds for Minnesota. She has 156 career double-doubles, one shy of the WNBA record set by Lisa Leslie. == Class 2A Region 5#8 Central Springs 11, Sibley-Ocheyedan 0North Union 10, Sioux Central 0East Sac County 7, Emmetsburg 1South Central Calhoun 7, Manson-Northwest Webster 0 == other 1A Region 8 gamesNorth Butler 11, Nashua-Plainfield 1Bishop Garrigan 11, Northwood-Kensett 1 == Class 2A Region 7St. Ansgar 8, Dike-New Hartford 0Osage 11, Sumner-Fredericksburg 8Hudson 6, Grundy Center 3#1 North Linn 12, Aplington-Parkersburg 0 == Class 2A Region 1East Marshall 10, Belmond-Klemme 0 MEMPHIS, Tenn. (AP) — The Minnesota Timberwolves are declining to match an offer sheet to Tyus Jones. That clears the way for the 6-foot-2 guard to join the Memphis Grizzlies. ESPN had reported that Jones and the Grizzlies had agreed to a three-year offer sheet worth $28 million. Jones averaged 6.9 points, 4.8 assists and 22.9 minutes for the Timberwolves this past season. CLEAR LAKE — Doug Munn has been promoted to be Clear Lake High School’s next wrestling coach. Munn has been an assistant coach in the program for several years and has coached wrestling at various other schools before coming to Clear Lake. Munn replaces Mike Lester, who recently was named as the principal at Clear Lake Middle School. Munn will be assisted by Evan Johnson and Brad Brosdahl. MASON CITY — Newman used a seven-run second inning as the catalyst for a 12-0, four inning win over Rockford last night in a Class 1A Region 8 quarterfinal round softball game, as you heard on AM-1300 KGLO. Leah Martinez had five runs batted in while Paige Leininger had four runs batted in and picked up the win in the circle, not allowing a hit and striking out six. Newman improves to 21-13 on the season and will travel to face 6th-ranked AGWSR on Friday, who edged St. Edmond 2-1 last night. MASON CITY — Tonight in Class 4A Region 3, Mason City hosts Waverly-Shell Rock in a regional quarterfinal round contest. The Mohawks are 16-21 on the season while the Go-Hawks are 5-26. You can hear this game on AM-1300 KGLO and kgloam.com starting with the pre-game at about 6:50 with the first pitch starting at 7 o’clock. — other baseball last nightBelmond-Klemme 8, West Bend-Mallard 7Charles City 11, Saint Ansgar 2 TONIGHT:AM-1300 KGLO, kgloam.com — Class 4A regional softball — Mason City vs. Waverly-Shell Rock — 7:00last_img read more