In addition to the performance of each segment separately, to the way of thinking because each segment brings a new role in which we must put ourselves and visualize each process for each segment. Like products, manifestations have their own product life cycle, and the status quo and always the same performance leads to stagnation and decay. And that is logical, because if we do not constantly innovate and develop the manifestation, then the material gets tired very quickly, repetitions and the story wear out. Especially in today’s modern age where the world is spinning faster and faster and consumers are becoming more demanding. As Seth Godin, marketing guru and author of the world bestseller Blue Cow (otherwise my business bible), points out: If you want to practically learn how to organize events, then you must definitely be in Zagreb this and the second week. Yes, this is the fourth edition of the Zagreb Burger Festival event powered by TABASCO (R), which will be held from September 12 to 22 at Zagreb’s Strossmayer Square. When we talk about the organization of events, at least the larger ones that attract the masses, each event is different, but if you had to define the event through three keywords then it would be – multitasking at the strongest, storyteeling and added value. The organization of the event is certainly one of the most complex organizational endeavors. The reason for this is because it is a set of a large number of different segments, each with its own requirements and rules, and which must all work synergistically perfectly like a Swiss watch. One is theory, and quite another is practice. And you can see, experience and learn the best practice and among the best performances of the event at the moment in Zagreb from 12 to 22 September. Find out more about the Zagreb Burger Festival powered by TABASCO (R) HERE Only the name of the creative agency, Kokoš i jaje, behind which stands the director Roman Pokos and his team, speaks of a different mindset. “In the world of marketing, the thing is simple: you have to be special, different, special. You have to have what others don’t have. You have to know how to inspire, and you will only be able to do that if you inspire yourself. Something that especially deserves to be talked about, to be noticed. That is something extraordinary. New. Interesting. It’s a blue cow. Boring is invisible. Boring is a brown cow”Wrote Seth Godin, marketing guru and author of the world bestseller Blue Cow. With storytelling as the business concept of each event, each of the partners and sponsors tells some of their own story, but all together they make a great mosaic that make the picture complete. Caterers / partners of the Zagreb Burger Festival – Photo: Sandro Sklepić For their stories today, sponsors are waiting in line, as are partners who want to learn from them in the story. Not only do the partners have a waiting list, but they also have to go through some internal control and follow the rules of the game in order to fit in better with the event. So it’s not enough to just take money from a sponsor and rent a cottage, no, it’s a much broader story and collaboration, a real partnership and a win-win situation. As it should be in the organization of events, but which is an extremely rare case in Croatia, and it is the team from this event that raised the bar to a higher level. The team from this story is certainly a great example of the Blue Cow, and what is the magic formula behind the event, which was visited by 170.000 visitors last year alone, find out on the spot. Open your eyes, ask (Roman Pokos is constantly spinning in a circle and watching how to raise the performance scale next year) and indulge in a great atmosphere. Like the picture in the mosaic, each piece of the cube is extremely important, no matter how small it may be and it may seem less important at first, but everything must be arranged perfectly so that the whole picture of the mosaic is complete. And that is exactly the biggest difference between the organizers of events. The differences are in the small details, the level of performance, the atmosphere, the promise, the experience, the content and the overall story. PS Before leaving, read a recent interview with Roman Pokos, director of the creative agency Kokoš i jaje, how the term is otherwise perfectly embodied throughout all its events It is a “crazy and different” team of organizers who do not know the status quo, who live their job and have one flaw or virtue, it depends on how you look, and that is that she is never satisfied with the performance, but raises the performance scale from year to year. . It’s always harder to be at least one step forward each year. Sponsors must become an integral part of the event, actively engage in it with some of their own story. Even sponsors do separate promotion / advertising, outside of their framework, just for that event. Like partners, they must invest extra effort and energy, give added value in order for everyone to form one whole. The team that started the story about Advent in Zagreb, made a burger revolution not only in Zagreb, but in the tourism sector in general, positioned Zagreb as a street food destination and most importantly, their partners grew with them. It was they who put the focus of some of their partners and were their first opportunity and platform for growth. As they grew, so did their partners, and later became independent, and today they work independently, grow and develop on the market, which is a huge success and a unique example in Lijepa naša. Cover photo: Sandro Sklepić
Once again, the Wisconsin women’s basketball team (11-9, 6-2) was led by its two major inside threats in senior forwards Lin Zastrow and Tara Steinbauer.It may seem like a common theme, but with star senior guard Alyssa Karel struggling with her shooting and scoring just nine points, Zastrow and Steinbauer were needed more than ever Sunday against Illinois. Scoring 28 points in the paint, inside play was a key to the Badgers’ 60-47 win over the Fighting Illini as UW proved that it truly is an inside-out team.“Offensively…we attacked inside early, Tara had a great, strong start,” head coach Lisa Stone said. “We really keyed in on Lin a lot, then we hit a couple threes and we stopped going inside for a while.”It comes as no surprise that, when the Badgers started relying on their outside game, they quickly fell behind to Illinois. Still leading with just over five minutes left in the first half, Wisconsin had to come back to make it a one-point Illinois lead at halftime.The most telling part of that stretch was that the Badgers lost an edge when they stopped making an effort to consistently get the ball to the post players. Although Steinbauer had 10 quick points early on, the Illini clearly had an easier time defending Wisconsin when the Badgers fired shots from outside.“We’ve been able to find success [inside]; our guards have been doing a great job,” Steinbauer said. “We’ve emphasized bounce-passing into the post, which has not only gotten us more post touches, but limited our turnovers. So, [it’s] definitely something we’re working to improve every day.”Even though she may give much of the credit to the guards, Steinbauer finished with 19 points, and her success inside the paint was crucial to the team’s rebounding in the second half.Passing was also a key to the post game against Illinois, as the Badgers tallied 14 assists to the Illini’s eight and relied on great passes to open up good looks inside. As players struggled to find a true rhythm from outside, the emphasis on looking for the best option gave Wisconsin plenty of high-percentage shots. Zastrow had four assists herself, a sign that even the post players were trying to spread the scoring.“I’ve gotten yelled at quite a few times in my career for too much passing, but I guess I always want to look to pass first,” Zastrow said. “I love getting my teammates involved, helping my teammates out. So I just work on that all the time.”After shooting just 37.7 percent from the field and 26.7 percent from beyond the arc in the game, getting points in the paint was clearly the best strategy for mounting a comeback. Zastrow and Steinbauer also got some help from junior forward Anya Covington, who finished with four points and missed just one shot from the field.Another effect of the Badgers’ impressive performance inside was that it created plenty of opportunities at the free throw line. Making 16 of its 17 shots from the charity stripe, UW made up for much of its poor shooting by fully taking advantage of free baskets.The Badgers’ inside players were also able to slow down Illinois by getting their players, particularly their star sophomore forward Karisma Penn, into foul trouble.Despite the fact that Penn finished the game with 18 points, her four personal fouls limited her playing time in the second half. Penn’s foul trouble was a direct result of the aggressive play inside by Zastrow and Steinbauer.“Our bread and butter is our inside game, and I think getting Karisma Penn into foul trouble, especially early on in that second half, was huge for us,” Steinbauer said. “We had a definite size advantage down low.”Perhaps the importance of the inside play was best displayed by the way it frustrated the Badgers’ opponent. By taking out the Illini’s best player and leading Wisconsin’s offense, Zastrow and Steinbauer clearly had a major impact on the game.“They [have] experienced posts, two seniors that have been here,” Illinois head coach Jolette Law said. “Sometimes I look, and it’s like wow, Zastrow is still here”?