Go back to the enewsletter Virgin Group and Virgin

first_imgGo back to the enewsletterVirgin Group and Virgin Atlantic are set to launch a new Virgin-wide loyalty program, with “unique and differentiated reward opportunities, to reward customer loyalty across Virgin branded companies”.The new loyalty scheme will offer members the chance to earn and spend ‘miles’, the currency of Virgin Atlantic’s frequent flyer program, across a range of products and services. It does not, however, include that of Virgin Australia’s frequent flyer scheme, Velocity.A new company, Virgin Group Loyalty Company (VGLC), will be established to own and manage the new Virgin loyalty programme. Virgin Red, an existing loyalty start-up within the Virgin Group, will also be integrated into the group-wide loyalty program, aimed at “creating a more valuable offer for our customers,” the businesses said.VGLC will launch in 2019 and will be owned by Virgin Group and Delta Air Lines.The new venture will see Flying Club continue to be owned and managed by Virgin Atlantic as its frequent flyer program and will continue to use miles as its currency. Flying Club members will continue to earn Tier Points and earn and spend miles across Virgin Atlantic, Delta and a range of airline and other partners as they do today. In the future Flying Club members can look forward to an expanded range of valuable ways to earn and spend miles that will be powered by the new Virgin loyalty program.Andrew Swaffield has been appointed as CEO to lead VGLC. He was previously Chief Executive of Avios and oversaw its creation, and most recently was CEO of the Monarch group. Prior to that he spent 17 years with British Airways and 10 years with Thomas Cook.Andrew Swaffield said: “Virgin is one of the most admired brands in the UK and across the world, serving 53 million customers each year across 60 companies.“Customers expect to be rewarded for their loyalty to Virgin and we want to ensure Virgin customers get the very best rewards possible. Our ambition is to bring the Virgin companies together and combine their appeal to customers, working together to create a truly outstanding offer.”Virgin Group Loyalty Company CEO, Andrew SwaffieldOli Byers, SVP Global Sales and Customer Loyalty, Virgin Atlantic, said the venture with Virgin Group would “build a stronger loyalty program and unleash the power of our shared brand to reward customers for their loyalty to Virgin. We’ll be giving customers more reasons to join Flying Club and fly with Virgin Atlantic and our airline partners.”VGLC told Flying Club members that the changes “will not result in any changes to the purposes for which your data is used. It will continue to be used to provide you with your Flying Club currency and your tier status as a Red, Silver or Gold member as well as the other uses that you have been told about in our Privacy Policy.”Go back to the enewsletterlast_img read more