In addition to the performance of each segment separately, to the way of thinking because each segment brings a new role in which we must put ourselves and visualize each process for each segment. Like products, manifestations have their own product life cycle, and the status quo and always the same performance leads to stagnation and decay. And that is logical, because if we do not constantly innovate and develop the manifestation, then the material gets tired very quickly, repetitions and the story wear out. Especially in today’s modern age where the world is spinning faster and faster and consumers are becoming more demanding. As Seth Godin, marketing guru and author of the world bestseller Blue Cow (otherwise my business bible), points out: If you want to practically learn how to organize events, then you must definitely be in Zagreb this and the second week. Yes, this is the fourth edition of the Zagreb Burger Festival event powered by TABASCO (R), which will be held from September 12 to 22 at Zagreb’s Strossmayer Square. When we talk about the organization of events, at least the larger ones that attract the masses, each event is different, but if you had to define the event through three keywords then it would be – multitasking at the strongest, storyteeling and added value. The organization of the event is certainly one of the most complex organizational endeavors. The reason for this is because it is a set of a large number of different segments, each with its own requirements and rules, and which must all work synergistically perfectly like a Swiss watch. One is theory, and quite another is practice. And you can see, experience and learn the best practice and among the best performances of the event at the moment in Zagreb from 12 to 22 September. Find out more about the Zagreb Burger Festival powered by TABASCO (R) HERE Only the name of the creative agency, Kokoš i jaje, behind which stands the director Roman Pokos and his team, speaks of a different mindset. “In the world of marketing, the thing is simple: you have to be special, different, special. You have to have what others don’t have. You have to know how to inspire, and you will only be able to do that if you inspire yourself. Something that especially deserves to be talked about, to be noticed. That is something extraordinary. New. Interesting. It’s a blue cow. Boring is invisible. Boring is a brown cow”Wrote Seth Godin, marketing guru and author of the world bestseller Blue Cow. With storytelling as the business concept of each event, each of the partners and sponsors tells some of their own story, but all together they make a great mosaic that make the picture complete. Caterers / partners of the Zagreb Burger Festival – Photo: Sandro Sklepić For their stories today, sponsors are waiting in line, as are partners who want to learn from them in the story. Not only do the partners have a waiting list, but they also have to go through some internal control and follow the rules of the game in order to fit in better with the event. So it’s not enough to just take money from a sponsor and rent a cottage, no, it’s a much broader story and collaboration, a real partnership and a win-win situation. As it should be in the organization of events, but which is an extremely rare case in Croatia, and it is the team from this event that raised the bar to a higher level. The team from this story is certainly a great example of the Blue Cow, and what is the magic formula behind the event, which was visited by 170.000 visitors last year alone, find out on the spot. Open your eyes, ask (Roman Pokos is constantly spinning in a circle and watching how to raise the performance scale next year) and indulge in a great atmosphere. Like the picture in the mosaic, each piece of the cube is extremely important, no matter how small it may be and it may seem less important at first, but everything must be arranged perfectly so that the whole picture of the mosaic is complete. And that is exactly the biggest difference between the organizers of events. The differences are in the small details, the level of performance, the atmosphere, the promise, the experience, the content and the overall story. PS Before leaving, read a recent interview with Roman Pokos, director of the creative agency Kokoš i jaje, how the term is otherwise perfectly embodied throughout all its events It is a “crazy and different” team of organizers who do not know the status quo, who live their job and have one flaw or virtue, it depends on how you look, and that is that she is never satisfied with the performance, but raises the performance scale from year to year. . It’s always harder to be at least one step forward each year. Sponsors must become an integral part of the event, actively engage in it with some of their own story. Even sponsors do separate promotion / advertising, outside of their framework, just for that event. Like partners, they must invest extra effort and energy, give added value in order for everyone to form one whole. The team that started the story about Advent in Zagreb, made a burger revolution not only in Zagreb, but in the tourism sector in general, positioned Zagreb as a street food destination and most importantly, their partners grew with them. It was they who put the focus of some of their partners and were their first opportunity and platform for growth. As they grew, so did their partners, and later became independent, and today they work independently, grow and develop on the market, which is a huge success and a unique example in Lijepa naša. Cover photo: Sandro Sklepić
Undergraduate Student Government has been making attempts to implement a university-wide fall break for many years and, despite overwhelming student support, it is still unclear when a fall break might be implemented.Last semester, USG Senate sent a proposal to the administration. The proposal for fall break would involve the removal of two academic days in the middle of the semester and the addition of two days to the beginning of the school year in August.USG officials focused on researching student interest for fall break last semester, and their proposal is currently under review by the university’s Academic Scheduling Committee.During the fall 2012 semester, Geragos and his council researched schools with fall breaks looking for more information on schools with similar schedules.Nineteen of the top 25 universities operate on a semester system. Ten of those universities have a two-day or more break in the fall semester. Fifteen of the top 25 universities have a one-day or longer break in their fall semester.Of the top universities in the nation according to the U.S. News and World Report, Princeton, Duke, and Notre Dame all have one-week breaks in the middle of the fall semester.Geragos’ cabinet then took into consideration students, surveying 918 students to gain better insight from the student population. Ninety percent of those surveyed, or 825 students, said the university should add a fall break to the academic calendar. Ten percent of those surveyed, or 89 students, said it was not necessary to implement a fall break.Many students also said they were in support of a fall break, even if it altered the academic calendar. When asked to choose their top reason for fall break, 85 percent of students surveyed said the break provides an opportunity to de-stress from the semester. Improved academic performance and travel opportunities followed, with 64 percent and 61 percent, respectively.The survey showed that students were willing to accept additional academic days in order to receive a short break in the fall. Geragos noted that the focus of a fall break would be different from other breaks.“This shouldn’t be viewed as a spring break in the fall,” Geragos said. “It is a way for students to compose themselves and take a few days off without schoolwork.”Surveyed students were also more willing to start the academic year earlier than they were to end it later: Fifty percent said they were willing to start earlier, while 40 percent said they would want the fall semester to end later.The Academic Scheduling Committee is currently reviewing a proposal from USG Senate. The proposal consists of starting the eighth week of the fall semester on a Wednesday, giving students Monday and Tuesday.Geragos said the proposal is advantageous for both the student body and the administration.“I believe this will be a fair compromise between what the students want and the concerns for instructional days,” Geragos said.Geragos said throughout the process, faculty and school officials have consistently understood the student benefits of a break in the fall, recognizing the need for students to re-evaluate during the given time.Some students, such as Rachel Kohn, a freshman majoring in broadcast journalism, said fall break would have academic benefits.“It is a time for students to take a break from the schedule and get back into the swing of things,” Kohn said. “It is a regular thing on the East Coast, and I was surprised when I got out here and there was not one.”And Abi Oseni, a freshman majoring in business administration, said a fall break would simply give students an opportunity to relax during the long fall semester.“A fall break is a great idea,” Oseni said. “It would provide students with a much needed break during the semester. A lot of my friends at other schools have a break during the fall semester, and USC should do the same.”Some students, however, said pre-existing breaks are enough.“Honestly, two days is not that big of a difference for me. I would just do the full week at Thanksgiving,” said Mitchell Diesko, a sophomore majoring in political science and international relations and global business. “I am not going to argue with two days.”Others, including Elizabeth Henry, a junior majoring in philosophy and minoring in linguistics, said squabbling over the exact number of days for a fall break is unnecessary.“I would take any break over no break. A break is a break,” Henry said. “In the spring semester, we get those days off and I can work with that.”Geragos said though the implementation of a fall break has yet to be approved or determined, more information on committee decisions will come in the following weeks. Any final proposal will have to be approved by Provost Elizabeth Garrett.