If you want to learn how events are organized, then this and the second week you have to be in Zagreb

first_imgIn addition to the performance of each segment separately, to the way of thinking because each segment brings a new role in which we must put ourselves and visualize each process for each segment. Like products, manifestations have their own product life cycle, and the status quo and always the same performance leads to stagnation and decay. And that is logical, because if we do not constantly innovate and develop the manifestation, then the material gets tired very quickly, repetitions and the story wear out. Especially in today’s modern age where the world is spinning faster and faster and consumers are becoming more demanding. As Seth Godin, marketing guru and author of the world bestseller Blue Cow (otherwise my business bible), points out: If you want to practically learn how to organize events, then you must definitely be in Zagreb this and the second week. Yes, this is the fourth edition of the Zagreb Burger Festival event powered by TABASCO (R), which will be held from September 12 to 22 at Zagreb’s Strossmayer Square. When we talk about the organization of events, at least the larger ones that attract the masses, each event is different, but if you had to define the event through three keywords then it would be – multitasking at the strongest, storyteeling and added value. The organization of the event is certainly one of the most complex organizational endeavors. The reason for this is because it is a set of a large number of different segments, each with its own requirements and rules, and which must all work synergistically perfectly like a Swiss watch. One is theory, and quite another is practice. And you can see, experience and learn the best practice and among the best performances of the event at the moment in Zagreb from 12 to 22 September. Find out more about the Zagreb Burger Festival powered by TABASCO (R) HERE Only the name of the creative agency, Kokoš i jaje, behind which stands the director Roman Pokos and his team, speaks of a different mindset. “In the world of marketing, the thing is simple: you have to be special, different, special. You have to have what others don’t have. You have to know how to inspire, and you will only be able to do that if you inspire yourself. Something that especially deserves to be talked about, to be noticed. That is something extraordinary. New. Interesting. It’s a blue cow. Boring is invisible. Boring is a brown cow”Wrote Seth Godin, marketing guru and author of the world bestseller Blue Cow. With storytelling as the business concept of each event, each of the partners and sponsors tells some of their own story, but all together they make a great mosaic that make the picture complete. Caterers / partners of the Zagreb Burger Festival – Photo: Sandro Sklepićcenter_img For their stories today, sponsors are waiting in line, as are partners who want to learn from them in the story. Not only do the partners have a waiting list, but they also have to go through some internal control and follow the rules of the game in order to fit in better with the event. So it’s not enough to just take money from a sponsor and rent a cottage, no, it’s a much broader story and collaboration, a real partnership and a win-win situation. As it should be in the organization of events, but which is an extremely rare case in Croatia, and it is the team from this event that raised the bar to a higher level. The team from this story is certainly a great example of the Blue Cow, and what is the magic formula behind the event, which was visited by 170.000 visitors last year alone, find out on the spot. Open your eyes, ask (Roman Pokos is constantly spinning in a circle and watching how to raise the performance scale next year) and indulge in a great atmosphere. Like the picture in the mosaic, each piece of the cube is extremely important, no matter how small it may be and it may seem less important at first, but everything must be arranged perfectly so that the whole picture of the mosaic is complete. And that is exactly the biggest difference between the organizers of events. The differences are in the small details, the level of performance, the atmosphere, the promise, the experience, the content and the overall story. PS Before leaving, read a recent interview with Roman Pokos, director of the creative agency Kokoš i jaje, how the term is otherwise perfectly embodied throughout all its events It is a “crazy and different” team of organizers who do not know the status quo, who live their job and have one flaw or virtue, it depends on how you look, and that is that she is never satisfied with the performance, but raises the performance scale from year to year. . It’s always harder to be at least one step forward each year. Sponsors must become an integral part of the event, actively engage in it with some of their own story. Even sponsors do separate promotion / advertising, outside of their framework, just for that event. Like partners, they must invest extra effort and energy, give added value in order for everyone to form one whole. The team that started the story about Advent in Zagreb, made a burger revolution not only in Zagreb, but in the tourism sector in general, positioned Zagreb as a street food destination and most importantly, their partners grew with them. It was they who put the focus of some of their partners and were their first opportunity and platform for growth. As they grew, so did their partners, and later became independent, and today they work independently, grow and develop on the market, which is a huge success and a unique example in Lijepa naša. Cover photo: Sandro Sklepićlast_img read more

Countdown to Cheltenham: The Festival will have its highs and lows says Betway

first_img Real Betis selects Betway as its official shirt sponsor August 10, 2020 Share With the Countdown to Cheltenham well underway, SBC has continued to question the betting industry’s major operators on what to expect at the four day event.Speaking with Betway’s Head of Corporate Communications and PR Alan Alger, he revealed that sponsoring the Betway Champion Chase is a key asset for the operator, and suggested that Ballymoy could be worth backing each-way.SBC: How important is the sponsorship of The Festival for Betway in terms of growing brand awareness? And how is Betway getting ‘festival ready’?Alan Alger: Sponsoring the Betway Champion Chase is a hugely important part of our partnership portfolio. It’s one of the most exciting races of the festival each year and to have our extensive branding up on day two is a valuable asset.The planning always ramps up at the turn of the year, although this will be the sixth season of being a tier one sponsor at the meeting, so we hopefully now have an idea of exactly what works and what doesn’t.SBC: What role will request a bets and promotional offers play in engaging punters with this year’s festival?Alan Alger: I think the racing is competitive enough that most customers will be focusing on the traditional markets. Our unique ‘betyourway’ request bets are increasing in popularity on horse racing, after their extensive use in football. Our varied promotional offers have been performing well at recent festivals and we expect this year to be no different. Our exclusive ‘4 to Win’ free to play competition will offer punters the chance to land a £50,000 pot each day.SBC: Three of the shortest-priced favourites of the week have been lined up to race on the Wednesday of Cheltenham Festival – is this a worry for Betway? and how does Betway plan to mitigate the risk of a ‘Wednesday wipeout’?Alan Alger: While all bookmakers will be wary of multiples and running-up money, we have to trust the fact that it’s a four day meeting and there will be the usual highs and lows. While Wednesday looks an obvious place for dangers, something can hit unexpectedly – last year we had a near-£1million liability on Might Bite in the Gold Cup due to an inspired multiple from one Betway customer.SBC: The Gold Cup hasn’t been defended since 2004, what are the chances of current joint favourite Al Boum Photo doing it for Willie Mullins this year?Alan Alger: Last year’s winner has around a 20% chance of making it a double success. That looks about right, when you think about recent Gold Cup victors and their lack of subsequent success in any race, let alone the blue riband event – it shows how much it takes out of a thoroughbred to win it once, let alone twice.SBC: And finally, are there any runners that SBC readers should be keeping an eye on?Alan Alger: Ballymoy still has a chase and hurdles engagement, whichever one he ends up in he’s well worth backing each-way. Betway and Dafabet grow La Liga sponsorship portfolios August 14, 2020 StumbleUpon ESI Digital – No Drama Please… Esports growth should be treated as business as usual  August 20, 2020 Related Articles Share Submitlast_img read more