Wrangling Big Data for BtoB

first_imgWith big data comes big responsibility and as newer technology further enables information gathering, companies will need to utilize data-management techniques to grow their brands and extract streams of revenue.Here, Nick Cavnar [pictured], audience consultant for Nick Cavnar LLC and a featured panelist at FOLIO:’s MediaNext event on October 28 to 30 in New York, talks big data’s advantages and drawbacks and how b-to-b publishers can leverage collected data to drive content.FOLIO: There’s an enormous amount of data available to publishers, but is there too much? If you’re looking to better understand how your brands can thrive in a converged media landscape, register now for FOLIO: and min’s MediaNext event on October 28-30. Nick Cavnar: I don’t think it’s a question of too much or too little data. From what I see, most small to medium-size b-to-b publishers simply aren’t making effective use of whatever amount of data they have. Practically no one even has the ability to tie their web traffic data back to their registered subscriber database, to get a full picture of how individuals interact with all their content and advertising. At best, we’re tying together our various lists to get a little better audience profile. But we’re not using data to truly drive our content delivery or produce better leads for our advertisers.FOLIO: What’s driving the data craze and why has it become so important?Cavnar: Part of the craze comes from seeing how powerful data-driven communication can be. We all read accounts of how data was used to target voters in the last presidential election; we see Google using data to deliver targeted advertising; we know retailers are using data to determine which customers get which discounts and promotions.  We can all see that this is the future. But we’re struggling to find “big data” strategies that fit the reality of our small niche b-to-b markets.FOLIO: Where do you feel mid-market b-to-b publishers should focus their data collection and analysis efforts?Cavnar: Absolutely, b-to-b companies need to focus on identifying their web traffic.  We have good data on our audience when it comes to registrations—for magazines, email, events, or whatever. And we know how much traffic we drive to our sites through our email and other push communication to those registered users. But we lose sight of our audience once they get online.I also think we need to do a much better job of linking and identifying b-to-b audiences by company, and not just by broad industry demographics. Today’s business marketers want to target much more precisely—by specific companies or specific influencers within those companies. This requires tying more research and industry data directly to our audience databases.last_img read more

Infosys appoints Michael Pesch as CEO of its consulting business

first_imgInfosys, India’s second largest IT firm, has appointed Michael Pesch as the new chief executive of its consulting arm Infosys Consulting Holding, which was formerly known as Infosys Lodestone. The appointment is effective from April 1, 2016.Pesch’s appointment comes at a time when the company is stepping up its efforts to increase revenues from new areas such as cloud computing and digital technologies. Pesch will be responsible for Infosys’ consulting practice in Europe, Latin America and the Asia Pacific region and will report to Sanjay Purohit, global head of Infosys consulting business, the company said in a statement.The brand said Pesch will focus on expanding the reach of Infosys consultants and experts in digital transformation and design-led innovation, as well as on increasing Infosys’ expertise in large-scale SAP programs.He will also serve as the regional head of Germany, Austria, Switzerland (DACH) countries, bringing an integrated approach to IT transformation to every client engagement in the region, it added.”Over the last several months, we have reinvigorated our global consulting business, strengthening our team and capabilities. Michael’s appointment as CEO of Infosys Consulting Holding AG adds to our strong leadership in Europe and will bring new vigor in our global consulting business,” said Purohit. The appointments are part of Infosys’ CEO Vishal Sikka’s strategy to put the company back on track to generate industry’s leading growth rates in the coming quarters. Sikka aims to boost its revenues to $20 billion by 2020 from the current $8.7 billion recorded last fiscal year.last_img read more

A Mural Takes On New Tragic Meaning In Mourning El Paso

first_img Share Stella Chávez/KERAManuel, Patricia, and Andrea Oliver speak at an unveiling ceremony for a mural dedicated to their son and brother, Joaquin, who was killed in the Parkland shooting. The ceremony also served as a memorial to those killed in the Walmart shooting in El Paso.Hundreds of people in El Paso turned out Sunday for a rally against gun violence, the day after a gunman killed 22 people and wounded more than two dozen others inside a local Walmart.The suspected 21-year-old gunman from Allen, Texas, is in police custody, and authorities are investigating the shooting as an act of domestic terrorism.Congresswoman Veronica Escobar and Democratic presidential candidate Beto O’Rourke addressed the community along with local elected officials and faith leaders. They called on the federal government to draft a national plan to deal with white supremacy, domestic terrorism and gun violence as a national crisis.“El Paso is an incredible community — we have been safe for decades,” Escobar said. “Historically, El Paso has led the nation in its desegregation and integration efforts; and during moments of crisis, we’ve demonstrated to the country how we treat strangers and the most vulnerable in our midst.  We will continue to do this because we have chosen to face challenges with decency, strength and love.”.@BetoORourke and @RepEscobar leading a silent march in El Paso for the unveiling of the Manuel Oliver mural in honor of his son Joaquin who would have turned 19 today. Joaquin was killed in the Parkland, Florida school shooting. @keranews #ElPaso pic.twitter.com/Xs1RcAGs4c— Stella M. Chávez (@stellamchavez) August 5, 2019Following the rally, Escobar and O’Rourke led a silent march to another ceremony. The family of a victim from last year’s mass shooting in Parkland happened to be in El Paso Sunday to unveil a mural in honor of their late son.Joaquin Oliver was one of the 14 students killed by a gunman at Marjory Stoneman Douglas High School. To commemorate his birthday, his father Manuel Oliver painted a mural outside Las Americas Immigrant Advocacy Center in El Paso.That location near the border was chosen because Joaquin was an advocate for immigrants’ welfare in addition to speaking out against gun violence.  Oliver urged El Paso residents to become advocates too.“This is the moment to talk about guns. We know what those families are going through — their lives have changed forever and they expect you to do something about it.”The mural includes Joaquin’s image and jailed immigrant children. Oliver added “El Paso Is Not Alone” in Spanish.<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span>This piece was originally published on KERAlast_img read more

Research team devises better method for mapping orbitals of molecules

first_img Molecular orbitals represent regions in a molecule where an electron is likely to be found; they are derived using mathematical formulas and are represented by cloudlike drawings with multiple nodes that are supposed to represent where electrons can go and are meant to demonstrate how molecules can share those electrons in chemical interactions or bonding. Since it was first invented in 1981, using the STM has generally been the best method available for creating images of individual atoms and their electronic properties. The STM is basically a piece of equipment with a metal appendage that has a tip width of just a few atoms. The tip is moved back and forth in the air very close to a sample being studied. Voltage is then applied allowing electrons to move between the tip and the sample. Doing so allows for measuring of the density of electrons on the surface of the material being studied which is then used to build the models.Unfortunately however, traditional STM has not been able to map orbitals of single molecules. This is because the density of electrons on the surface of an object, don’t give up the mathematical orbital nor does it have a fine enough resolution. Also there is the problem of having to place the sample on a metal surface which can hide what is going on with the molecules that comprise the sample. In the new approach the team solved the easiest part of the problem by coating the surface that the sample lays on with salt. Next, to improve resolution, they stuck a single carbon monoxide molecule on the end of the tip; this because carbon monoxide molecules have the property of having its outermost lobes paired close, with one positive the other negative phased. Such an arrangement makes the tip more sensitive to the sample material placed below it. Using this method the researchers were able to map the structure of the nodes of the molecular orbitals which allowed them to create images based on the places that held electrons. © 2011 PhysOrg.com More information: High-Resolution Molecular Orbital Imaging Using a p-Wave STM Tip, Phys. Rev. Lett. 107, 086101 (2011) DOI:10.1103/PhysRevLett.107.086101AbstractIndividual pentacene and naphthalocyanine molecules adsorbed on a bilayer of NaCl grown on Cu(111) were investigated by means of scanning tunneling microscopy using CO-functionalized tips. The images of the frontier molecular orbitals show an increased lateral resolution compared with those of the bare tip and reflect the modulus squared of the lateral gradient of the wave functions. The contrast is explained by tunneling through the p-wave orbitals of the CO molecule. Comparison with calculations using a Tersoff-Hamann approach, including s- and p-wave tip states, demonstrates the significant contribution of p-wave tip states.via Physics Viewpoint Experiments Prove Existence of Atomic Chain Anchors This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.center_img Explore further Citation: Research team devises better method for mapping orbitals of molecules (2011, August 25) retrieved 18 August 2019 from https://phys.org/news/2011-08-team-method-orbitals-molecules.html (PhysOrg.com) — A team of physicists comprised of members from IBM Research in Switzerland and the University of Liverpool in the U.K. have figured out a way to improve on results obtained using a Scanning Tunneling Microscope (STM) that allows for the orbitals of single molecules to be mapped. They have published a paper on Physical Review Letters describing their procedure.last_img read more

Hakim inaugurates New Town helpline

first_imgKolkata: State Urban Development minister Firhad Hakim inaugurated the toll-free New Town helpline number at a programme in Salt Lake Sector V on Tuesday evening.The residents of New Town can now call up the toll-free number 1800-103-7652 for any information on New Town, as well as for registering complaints. Hakim, who has decided to talk to the residents of the city every Wednesday on a toll-free number, said Chief Minister Mamata Banerjee wants the civic authorities to provide better service to the people. Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: MamataHe said intense campaign on garbage segregation is required. It may be mentioned that the Housing Infrastructure Development Corporation (HIDCO) had organised a day-long seminar on garbage segregation to create awareness among the residents. Later, the residents of New Town took part in a rally and agreed to segregate garbage at source. Hakim also inaugurated a 350 m stretch of road connecting the parking plaza and Ring Road in Sector V, on Tuesday. The road falls under the jurisdiction of Nabadiganta Industrial Township Authority (NDITA). Also Read – Lightning kills 8, injures 16 in stateHe said Sector V has become saturated and IT companies are moving out to New Town, where the country’s biggest IT hub is coming up. Some companies have also moved to Bantala in South 24-Parganas. Hakim thanked Debashis Sen, chairman of HIDCO, NDITA and New Town Kolkata Development Authority (NKDA), who is also the additional chief secretary of the IT department, for his personal efforts to bring several IT firms to Bengal. The New Town IT hub will follow the model of Silicon Valley and the roads will join the IT hubs in New Town, Sector V and Bantala, he maintained.last_img read more

Peregrines brand new ship is now sailing the Galapagos

first_imgTags: Galápagos, Peregrine Adventures TORONTO — Peregrine Adventures’ very first new-build expedition vessel is officially up and running with voyages sailing the Galapagos.Considered one of the most sustainable ships operating in the destination, the Grand Queen Beatriz departed on its maiden voyage from Puerto Baquerizo Morena in San Cristobal on July 1. The voyage was a combination of Peregrine’s 10-day ‘Classic Galapagos’ and six-day ‘Galapagos Encounter’, which included a hike on Bartolome, wildlife viewing at Plaza Sur and Santa Fe, and encounters with giant tortoise at San Cristobal.The custom-built vessel offers sailings as part of the company’s growing small-ship Adventure Cruising program, which according to Peregrine has grown 35% year to date.According to Filippos Venetopoulos, Peregrine’s Adventure Cruising general manager, Queen Bea, as it’s become known, was launched in response to demand from environmentally conscious travellers in the region. It boasts solar panels to assist with power generation, and was designed by a local boat builder who made use of local materials.More news:  Carnival Cruise Line enhances HUB app for families and youth“While we have been cruising the Galapagos for more than 20 years, now that we have our own boat we can offer an even more authentic Peregrine experience at sea, a small group of no more than 16 guests, an immersive experience focusing on discovery and education, comfort and space, insightful and attentive guides, and the newest and most sustainable cruise experience available in the region,” he said.The 98-foot vessel features nine cabins with outward-facing windows and ensuite bathrooms, which on average are double the size of similar accommodation found on other boats in the Galapagos. The 300-tonne boat is also home to a dining room, two bars, lounge and TV area, as well as a sun deck, Jacuzzi and private balcony room on the upper deck.Grand Queen Beatriz is offering a combination of six-, 10-, 13- and 17-day Galapagos itineraries departing from Quito with the six-day ‘Galapagos Encounter Central Islands’, priced from $3,514 per person, twin share. It will also offer Peregrine’s new 13-day ‘Treasures of the Galapagos – Western & Central Islands’ itinerary.More news:  Save the dates! Goway’s Africa Roadshow is backAll trips are accompanied by Peregrine Adventures’ local leaders and include onboard kayaks, all transfers and excursions and most meals.Peregrine Adventures is part of the Intrepid Group, and operates small group tours that are ideal for travellers aged 45 and over. Peregrine’s brand new ship is now sailing the Galapagos Travelweek Group Sharecenter_img Thursday, July 26, 2018 << Previous PostNext Post >> Posted bylast_img read more