If you want to learn how events are organized, then this and the second week you have to be in Zagreb

first_imgIn addition to the performance of each segment separately, to the way of thinking because each segment brings a new role in which we must put ourselves and visualize each process for each segment. Like products, manifestations have their own product life cycle, and the status quo and always the same performance leads to stagnation and decay. And that is logical, because if we do not constantly innovate and develop the manifestation, then the material gets tired very quickly, repetitions and the story wear out. Especially in today’s modern age where the world is spinning faster and faster and consumers are becoming more demanding. As Seth Godin, marketing guru and author of the world bestseller Blue Cow (otherwise my business bible), points out: If you want to practically learn how to organize events, then you must definitely be in Zagreb this and the second week. Yes, this is the fourth edition of the Zagreb Burger Festival event powered by TABASCO (R), which will be held from September 12 to 22 at Zagreb’s Strossmayer Square. When we talk about the organization of events, at least the larger ones that attract the masses, each event is different, but if you had to define the event through three keywords then it would be – multitasking at the strongest, storyteeling and added value. The organization of the event is certainly one of the most complex organizational endeavors. The reason for this is because it is a set of a large number of different segments, each with its own requirements and rules, and which must all work synergistically perfectly like a Swiss watch. One is theory, and quite another is practice. And you can see, experience and learn the best practice and among the best performances of the event at the moment in Zagreb from 12 to 22 September. Find out more about the Zagreb Burger Festival powered by TABASCO (R) HERE Only the name of the creative agency, Kokoš i jaje, behind which stands the director Roman Pokos and his team, speaks of a different mindset. “In the world of marketing, the thing is simple: you have to be special, different, special. You have to have what others don’t have. You have to know how to inspire, and you will only be able to do that if you inspire yourself. Something that especially deserves to be talked about, to be noticed. That is something extraordinary. New. Interesting. It’s a blue cow. Boring is invisible. Boring is a brown cow”Wrote Seth Godin, marketing guru and author of the world bestseller Blue Cow. With storytelling as the business concept of each event, each of the partners and sponsors tells some of their own story, but all together they make a great mosaic that make the picture complete. Caterers / partners of the Zagreb Burger Festival – Photo: Sandro Sklepićcenter_img For their stories today, sponsors are waiting in line, as are partners who want to learn from them in the story. Not only do the partners have a waiting list, but they also have to go through some internal control and follow the rules of the game in order to fit in better with the event. So it’s not enough to just take money from a sponsor and rent a cottage, no, it’s a much broader story and collaboration, a real partnership and a win-win situation. As it should be in the organization of events, but which is an extremely rare case in Croatia, and it is the team from this event that raised the bar to a higher level. The team from this story is certainly a great example of the Blue Cow, and what is the magic formula behind the event, which was visited by 170.000 visitors last year alone, find out on the spot. Open your eyes, ask (Roman Pokos is constantly spinning in a circle and watching how to raise the performance scale next year) and indulge in a great atmosphere. Like the picture in the mosaic, each piece of the cube is extremely important, no matter how small it may be and it may seem less important at first, but everything must be arranged perfectly so that the whole picture of the mosaic is complete. And that is exactly the biggest difference between the organizers of events. The differences are in the small details, the level of performance, the atmosphere, the promise, the experience, the content and the overall story. PS Before leaving, read a recent interview with Roman Pokos, director of the creative agency Kokoš i jaje, how the term is otherwise perfectly embodied throughout all its events It is a “crazy and different” team of organizers who do not know the status quo, who live their job and have one flaw or virtue, it depends on how you look, and that is that she is never satisfied with the performance, but raises the performance scale from year to year. . It’s always harder to be at least one step forward each year. Sponsors must become an integral part of the event, actively engage in it with some of their own story. Even sponsors do separate promotion / advertising, outside of their framework, just for that event. Like partners, they must invest extra effort and energy, give added value in order for everyone to form one whole. The team that started the story about Advent in Zagreb, made a burger revolution not only in Zagreb, but in the tourism sector in general, positioned Zagreb as a street food destination and most importantly, their partners grew with them. It was they who put the focus of some of their partners and were their first opportunity and platform for growth. As they grew, so did their partners, and later became independent, and today they work independently, grow and develop on the market, which is a huge success and a unique example in Lijepa naša. Cover photo: Sandro Sklepićlast_img read more

Top Eight Players Step Out In Style for the WTA Finals Draw/ Player Awards…

first_imgThe season’s best eight players are in Singapore to compete in the 2017 BNP Paribas WTA Finals, bringing an eventful season to an end. The draw for the tour finals was made on Friday at the WTA Gala, held at the Marina Bay Sands in Singapore. The Gala also annual WTA Player Awards.The competing players – Simona Halep, Garbine Muguruza, Karolina Pliskova, Elina Svitolina, Venus Williams, Caroline Wozniacki, Jelena Ostapenko and Caroline Garcia all stepped out looking glamorous for the event.World number one, Simona Halep wore a black dress, slightly above the knee with ‘Equality’ stitched to the bottom. The Romanian completed the outfit with black and silver high-heeled sandals.Garbine Muguruza was dressed in a black and teal Versace dress with a plunging neckline. She had on red block-heeled sandals and her hair sleekly packed at the back.Karolina Pliskova let her blonde hair down, dressed in a flowery midi gown. The 25-year-old accessorized with silver high-heeled sandals, adding to her  six feet one inch height.Making her debut at the WTA Finals, Elina Svitolina slipped into a blue silk dress with a high neckline and long slit, made by her mother. The World number four also wore blingy Jimmy Choo pumps.37-year-old Venus Williams, making a return to the event for the first time since 2009 showed off her long legs in little black dress with long sleeves and matching heels. Her natural hair was styled with a band.Making her fifth appearance at the year-end championships, Caroline Wozniacki wore a white and red body suit with a black belt tied into a bow at the side. The look was completed with black high heels.Roland Garros Champion, Jelena Ostapenko was dressed in a red A-line, cold-shoulder dress and had on red lipstick to match. The 20-year-old debutant was all smiles as she walked in her black heels.Caroline Garcia also wore a short red dress with a bit of sheer at the midriff and bottom. The Frenchwoman had nude pumps on her feet.Garbine Muguruza was named the Player of the Year, Martina Hingis and Chan Yung-Jan won the Doubles team of the Year Award, Jelena Ostapenko was the Most Improved Player of the Year, American Catherine Bellis was given the Newcomer of the Year award and Sloane Stephens won the Comeback Player of the Year award. The Jerry Diamond ACES Award was presented to Angelique Kerber.RelatedWTA Tour Finals: Venus Becomes Oldest Finalist; To Face Wozniacki In FinalOctober 29, 2017In “Sports”Indian Wells Masters: Osaka, Halep Crash Out Retaining RankingsMarch 13, 2019In “Tennis”2017 Wimbledon Open : Good Old Wine Venus Into A 10th Semi FinalJuly 12, 2017In “Sports”last_img read more