If you want to learn how events are organized, then this and the second week you have to be in Zagreb

first_imgIn addition to the performance of each segment separately, to the way of thinking because each segment brings a new role in which we must put ourselves and visualize each process for each segment. Like products, manifestations have their own product life cycle, and the status quo and always the same performance leads to stagnation and decay. And that is logical, because if we do not constantly innovate and develop the manifestation, then the material gets tired very quickly, repetitions and the story wear out. Especially in today’s modern age where the world is spinning faster and faster and consumers are becoming more demanding. As Seth Godin, marketing guru and author of the world bestseller Blue Cow (otherwise my business bible), points out: If you want to practically learn how to organize events, then you must definitely be in Zagreb this and the second week. Yes, this is the fourth edition of the Zagreb Burger Festival event powered by TABASCO (R), which will be held from September 12 to 22 at Zagreb’s Strossmayer Square. When we talk about the organization of events, at least the larger ones that attract the masses, each event is different, but if you had to define the event through three keywords then it would be – multitasking at the strongest, storyteeling and added value. The organization of the event is certainly one of the most complex organizational endeavors. The reason for this is because it is a set of a large number of different segments, each with its own requirements and rules, and which must all work synergistically perfectly like a Swiss watch. One is theory, and quite another is practice. And you can see, experience and learn the best practice and among the best performances of the event at the moment in Zagreb from 12 to 22 September. Find out more about the Zagreb Burger Festival powered by TABASCO (R) HERE Only the name of the creative agency, Kokoš i jaje, behind which stands the director Roman Pokos and his team, speaks of a different mindset. “In the world of marketing, the thing is simple: you have to be special, different, special. You have to have what others don’t have. You have to know how to inspire, and you will only be able to do that if you inspire yourself. Something that especially deserves to be talked about, to be noticed. That is something extraordinary. New. Interesting. It’s a blue cow. Boring is invisible. Boring is a brown cow”Wrote Seth Godin, marketing guru and author of the world bestseller Blue Cow. With storytelling as the business concept of each event, each of the partners and sponsors tells some of their own story, but all together they make a great mosaic that make the picture complete. Caterers / partners of the Zagreb Burger Festival – Photo: Sandro Sklepićcenter_img For their stories today, sponsors are waiting in line, as are partners who want to learn from them in the story. Not only do the partners have a waiting list, but they also have to go through some internal control and follow the rules of the game in order to fit in better with the event. So it’s not enough to just take money from a sponsor and rent a cottage, no, it’s a much broader story and collaboration, a real partnership and a win-win situation. As it should be in the organization of events, but which is an extremely rare case in Croatia, and it is the team from this event that raised the bar to a higher level. The team from this story is certainly a great example of the Blue Cow, and what is the magic formula behind the event, which was visited by 170.000 visitors last year alone, find out on the spot. Open your eyes, ask (Roman Pokos is constantly spinning in a circle and watching how to raise the performance scale next year) and indulge in a great atmosphere. Like the picture in the mosaic, each piece of the cube is extremely important, no matter how small it may be and it may seem less important at first, but everything must be arranged perfectly so that the whole picture of the mosaic is complete. And that is exactly the biggest difference between the organizers of events. The differences are in the small details, the level of performance, the atmosphere, the promise, the experience, the content and the overall story. PS Before leaving, read a recent interview with Roman Pokos, director of the creative agency Kokoš i jaje, how the term is otherwise perfectly embodied throughout all its events It is a “crazy and different” team of organizers who do not know the status quo, who live their job and have one flaw or virtue, it depends on how you look, and that is that she is never satisfied with the performance, but raises the performance scale from year to year. . It’s always harder to be at least one step forward each year. Sponsors must become an integral part of the event, actively engage in it with some of their own story. Even sponsors do separate promotion / advertising, outside of their framework, just for that event. Like partners, they must invest extra effort and energy, give added value in order for everyone to form one whole. The team that started the story about Advent in Zagreb, made a burger revolution not only in Zagreb, but in the tourism sector in general, positioned Zagreb as a street food destination and most importantly, their partners grew with them. It was they who put the focus of some of their partners and were their first opportunity and platform for growth. As they grew, so did their partners, and later became independent, and today they work independently, grow and develop on the market, which is a huge success and a unique example in Lijepa naša. Cover photo: Sandro Sklepićlast_img read more

Nigeria Leads Seychelles 2-0 in AFCON Qualifier

first_imgCaptain Ahmed Musa has put Nigeria’s Super Eagles ahead in the crucial AFCON 2019 qualifier in Victoria, Seychelles, scoring in the 15th minute as his shot comes off the crossbar, with the ball bubbling off the Seychelles goalkeeper into the net.Chidozie Awaziem doubled Nigeria’s advantage with a second goal in the 34th minute.Nigeria’s Super Eagles are playing catch-up in the Group E, which also parades Libya and South Africa. Libya and South Africa are goalless at the time of this report. But they have four points each, with Nigeria only able to get three points and come third in the group, if they were able to hold their lead all through the second half of the game. (NAN)Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img

UCL Review: Luis Suarez inspires Barcelona to comeback win over 10-man Atletico Madrid

first_imgLuis Suarez scored twice as Barcelona came from behind to beat Atletico Madrid in the Champions League, although the match might have finished very different had Fernando Torres kept his discipline.The former Liverpool and Chelsea striker had given his side a 1-0 lead at the Camp Nou only to be shown two quick-fire yellow cards for a couple of foolish tackles, leaving Diego Simeone’s team down a man in the quarter-final first leg.Atletico defended stubbornly despite their numerical disadvantage but were eventually broken down by Barcelona’s formidable frontline, with Suarez scoring two second half goals to give the Catalans a narrow lead ahead of the return leg at the Vicente Calderon.Suarez himself was perhaps fortunate to remain on the pitch following a kick-out and throat grab of Filipe Luis, with no less than 10 yellow cards show over the course of the feisty match. Ultimately, Simeone must have been thankful to have only suffered a single-goal defeat given the circumstances. –Follow Joy Sports on Twitter: @JoySportsGH. Our hashtag is #JoySportslast_img read more

Inside the Dodgers: 5 takeaways from Andrew Friedman’s postseason press conference

first_imgFriedman doesn’t make knee-jerk reactive moves. Anyone who thought Roberts would lose his job over this must have missed that memo. Yet just because Roberts doesn’t lose his job doesn’t mean the end of Game 5 has no practical implications for the manager. He might get a new bench coach (more on that in a bit). The template for Roberts’ analytic cheat sheet in the dugout might change. Something about it probably should change, because Roberts’ opinion of Clayton Kershaw seems, well, less than current.2. The coaching staff will change.Rick Honeycutt will not be the Dodgers’ full-time pitching coach in 2020. He’ll transition into a special advisor’s role. The last couple years were difficult on Honeycutt physically, and he certainly would have preferred to exit with a championship ring. I would caution against thinking of this as an “exit,” however. Much of a pitching coach’s job can be performed by analyzing frame-by-frame video of a pitcher’s delivery, in games and in bullpen sessions. It serves as a surrogate eye, one that is more accurate than a human’s. Honeycutt can review that video for the Dodgers’ pitchers from wherever he chooses to spend his semi-retirement.The interesting part here is how much influence Honeycutt will have in 2020. Let’s assume the next pitching coach is Mark Prior – a safe bet, considering Friedman was willing to publicly say so Monday. How much video review will be delegated to Honeycutt? How much will pitchers incorporate his feedback in-between their starts? Will Honeycutt get video of every starting pitcher’s bullpen sessions?Bob Geren might not be back, either. He is a candidate for the managerial vacancy in San Francisco. 3. It doesn’t sound like Russell Martin is coming back.David Freese already retired. Rich Hill, 39, and Russell Martin, 36, are getting up there in years, but both have indicated they want to play in 2020. “Russ came in and fit a role extremely well for us – just great veteran presence,” Friedman said. “Did a lot for Barnesy, did a lot for Will Smith. At this point, I think with our catching depth it’s a more difficult fit, but that doesn’t mean things won’t play out in a different way.”If I could pull up what Friedman was saying about Chase Utley in November 2017, I imagine it would sound more similar than different to what he just said about Martin. Utley waited to re-sign until Feb. 13 of the following year, days before position players reported to spring training. Similarly, a lot of dominoes would have to fall to bring Martin back, and that might take four months – if those dominoes fall at all.4. Kenley Jansen’s status is questionable.The question was pretty straightforward: “Do you guys go into the offseason thinking Kenley Jansen is still your closer, or is that a place where you might make changes?” The first words out of Friedman’s mouth: “I’m not sure.”The POBO went on to hedge a little, saying “my sense sitting here is that Kenley will be our closer” in 2020, but we were already into some interesting weeds. Jansen signed an $80 million extension prior to the 2017 season. He can opt out of that contract as soon as the World Series ends, leaving two years and $38 million on the table. That seems like an unwise choice for a pitcher who blew eight saves and was limited to five batters in the five-game series against the Nationals. From a cynical point of view, Friedman’s tepid vote of confidence could be seen as a means of encouraging Jansen to opt out. (He won’t opt out.)If anything, it’s easier now to see the Dodgers making a play for a closer this offseason. Aroldis Chapman and Sean Doolittle can opt out of their contracts like Jansen. Will Smith, Daniel Hudson and Sergio Romo are becoming free agents. The Dodgers are gaining about $40 million in flexibility because of the expiring contracts of Martin, Hill, Ryu and Matt Kemp(!), so they can certainly spend on a new closer, either via free agency or via trade, if they choose to.5. Early exit ≠ bigger roster changes.Friedman is open to bringing back the same group in 2020. Or not.“I think we have a really talented core group of players returning,” he said. “I think we have depth in areas that we can make trades. I think we have financial flexibility. I think as we sit here today, as a jumping off point for the offseason, I think it’s a really good position to be in. We’re not closing the door on anything right now and we have to go into it very open-minded, open to changing the complexion a little bit. That doesn’t necessarily mean we will, but I feel like we have to really look at that and figure out what we think is best, to put us in the best position for 2020 and beyond.”-J.P.Editor’s note: Thanks for reading the Inside the Dodgers newsletter. To receive the newsletter in your inbox, sign up here.More readingBack, back, back – Friedman expects his own contract to be finalized within days.In the running – Hyun-Jin Ryu is a finalist for the MLBPA’s comeback player of the year award.Rather see me in the ’pen? – Ice Cube thinks the Dodgers need more black players.Money can try – Should the Dodgers throw a ton of money at Gerrit Cole and/or Anthony Rendon this offseason? How starters got their groove back – Via Jared Diamond and Brian Costa in the Wall Street Journal: “After years in which a growing reliance on relievers showed the new path to October glory, this postseason is proof of something else: The other way can still work.” Analyze that – The St. Louis Cardinals’ analytics department found that baseballs are flying 4 ½ fewer feet on average in the postseason. (Friedman said he did not ask his analytics department to investigate this.)Legal fallout – What can the legal system do to the Angels and their employees after Tyler Skaggs’ death? Among other things, writes Sports Illustrated’s Michael McCann: “If (Angels) players are engaged in the illegal purchase of drugs, they could be charged with crimes, as could those who sold them drugs.” Newsroom GuidelinesNews TipsContact UsReport an Errorcenter_img Editor’s note: This is the Oct. 15 edition of the Inside the Dodgers newsletter. To receive the newsletter in your inbox, sign up here.Dodgers president of baseball operations Andrew Friedman addressed the media for 28 minutes Monday morning. You can watch the complete press conference here. It’s not mandatory viewing before diving into this newsletter, though I’ll try to expand on some things Friedman said, and some things he left unsaid. The major takeaways:1. Dave Roberts is returning.In last Thursday’s newsletter, I went to some length to demonstrate that Roberts’ head-scratching decisions in the NLDS were mostly (if not entirely) limited to the end of Game 5. “The final three innings Wednesday cannot make the first 43 innings of the series disappear,” I wrote. The last person who needed this perspective on Roberts’ managing skill was Friedman. “Frankly, I was surprised by the question,” Friedman said of Roberts’ job security.last_img read more

Mia Hamm expects the ‘most challenging World Cup ever’ this summer

first_img“This is going to be the most challenging World Cup,” Hamm said, via Yahoo Sports.”You have Germany kind of coming back together. The host, France, is one of those teams that, top to bottom, they are athletic, they’re dynamic, they’re technical, they’re tactical. The best team is going to win, the team that comes in and is peaking at the right time and stays healthy.”The (US) is definitely one of those teams that can be on the podium.” Related News LUNA Bar will pay difference in US men’s, women’s World Cup bonuses The USWNT will enter as the defending champions after defeating Japan, 5-2, in the 2015 World Cup. But, like Hamm noted, the competition has only gotten better since then.As the teams prepare for the competition, they have played in a series of friendlies and recently, the US has been tested in tough matchups against France, Spain and, just this past week, Australia.Hamm, however, sees a lot of similarities between the current roster and the one she starred on in 1999 when the USWNT won its second World Cup title on penalty kicks against China.“A lot of the spirit and the energy and the style of play that these women out here — and the commitment — these women play with is similar to what we had,” Hamm said. “We enjoyed the experience just as much as the fans watching. I think you saw that when we went out and played. I think there’s a lot, obviously, that they’re still fighting for.“And I admire them so much for continuing to raise the bar even higher in terms of the support they get.” Soccer legend Mia Hamm gave a rare interview Sunday ahead of a friendly between the United States women’s national team and Belgium. The two-time FIFA Women’s World Cup champion has seen her fair share of competition after 276 caps with the national team, but Sunday she said this year’s World Cup will be the most challenging, ever. The US is still favored to win the World Cup, according to recent odds, but the host country and a talented Germany team are close behind. The team will have just three more friendlies after Sunday’s contest before the Group Stage starts June 11.last_img read more