Greggs and Costa top ‘brand momentum’ ranking

first_imgGreggs is the most successful quick-service restaurant (QSR) brand in the eyes of consumers, and Costa the most successful coffee shop brand, according to a new study.The CGA EI/Stone & River Brand Momentum Report measures how customer opinion is changing towards businesses. It looks at factors including new openings, awareness, opinions and loyalty (see details below). It deliberately does not factor in financial performance.“Our snapshot of out-of-home eating and drinking brands reveals the names that are increasing awareness and generating loyalty and word of mouth – as well as the ones that are slipping behind in public opinion,” said Karl Chessell, business unit director for retail and food at data and research consultancy CGA.“It shows the simplicity of some of the elements of successful branding – but also how challenging it can be to achieve them on the frontline. Staying on top of consumer habits and opinions is going to be crucial if brands are to generate momentum in this ultra-competitive market, and CGA’s data can help them do so.”Costa topped the table for the coffee and food-to-go sector, with scores showing it “can still attract new consumers while keeping existing ones happy”.“Its convenience and value proposition are among the reasons for its continued impetus in the food-to-go sector,” stated the report.Second place went to the rapidly expanding Patisserie Valerie brand, which has grown from fewer than 10 stores 10 years ago to around 200 now, prompting awareness of the brand to soar.Greggs, which shifted its position away from traditional bakery to focus on food-to-go in recent years, took pole position in the QSR category. McDonald’s, which has also reinvented itself with a healthier offering, placed second.“The conclusion from the success of Greggs and McDonald’s is that businesses need to maintain investment in their customer experiences and be ready to carefully tweak their brands if they are to maintain momentum In the QSR sector. It simply isn’t an option to stand still,” stated the report.The Momentum Report reflected an industry in flux, said Alex Doman, engagement manager at consultancy Stone & River“It points to some key learnings about what it takes to build momentum: having an easy-to-understand and simple-to-deliver brand proposition, a focus on creating long-term value for the customer and targeting the older generation can all often be beneficial,” said Alex Doman, engagement manager at Stone & River.The full CGA EI/Stone & River Brand Momentum Report can be downloaded here.The report’s three key measuresAwareness TrendA measure of how consumer awareness of the brand has improved. This figure shows the percentage change in the number of consumers who are aware of the brand over the last three years. Brands whose awareness levels have increased the most score highest.Next ConsumerAn index of consumers who would consider visiting the brand in the future versus lapsed users of those businesses. Lapsed consumers is defined by people who have not visited a brand in the past six months, but who have done so in the past two years. Brands with a higher proportion of consumers who would consider visiting in the future than those who are lapsed receive higher scores.Opinion IndexA measure of how consumers’ opinions about brands are changing. Scores are based on the difference between the number of people who say their opinion of a brand has changed positively in the last year and the number who have had a negative opinion change.last_img read more

Liam Kennedy on PIMCO: Away from it all

first_imgHe was clearly less publicity hungry than some of his former PIMCO colleagues, preferring for many years to communicate with the investing public via regular letters, whose pithy and engaging style would become a trademark. In a glimpse into his personality, those letters, dating back to the 1970s, were collated as a coffee-table book, but Gross told me he had stopped it from being distributed too widely. In any case, it is safe to assume the book is probably no longer on display at PIMCO offices.When he moved from the Midwest to California with his parents in the 1950s, little would a young Bill Gross have realised that his fortune would be made there – and in grand style. Following years spent as a professional gambler, the yet-to-be Bond King made his name as a bond analyst at Pacific Mutual, and it is a fair bet his first pay cheque was a tiny fraction of the $200m (€177.5m) settlement Gross is now seeking from his employer (and will donate to charity should he be successful).As the firm grew, so did the bonuses, latterly with pool of $1.3bn, of which Gross was guaranteed 20%. Of course, rumours of PIMCO’s Croesus-style pay have been rife for many years, which has no doubt succeeded in attracting many a talented fund manager to the shores of Newport Beach.As Gross and others explained over the years to outsiders, locating a bond fund management company in Southern California, far away from the fray of Wall Street, was a deliberate strategy. It was meant to allow fund managers to take a dispassionate view of markets and combine early morning starts with a beach lifestyle in the late afternoon when the New York dealing rooms had closed.Aside from the back-stabbing allegations and eye-wateringly high remuneration that PIMCO executives enjoy, a few things stand out. One is that Jochen Faber, as the former chief executive and architect of Allianz Global Investors, seemingly intervened in Gross’s dispute with his colleagues alongside Allianz. Despite Faber’s attempt to place PIMCO under the Allianz Global Investors umbrella as the group’s bond specialist, PIMCO did not stay for long within that constellation and now sits as an autonomous, direct subsidiary of the Allianz Group.I recall a real sense of elation in Munich in 2000 when Allianz acquired 70% of PIMCO for $3.3bn. Finally the sleepy, German-focused, third-party fund management business had the wind in its sails and was on course for global reach. The insurer also had access to world-class bond management capabilities, and PIMCO built up local capabilities in Germany to serve its parent.When it next meets, the main board of Allianz might be forgiven for wondering what it has got itself entangled with. After all, investment management is meant to a straightforward business-diversification strategy for financial services companies. Yet the industry has rarely seen such high drama. And in this climate of transparency and relative frugality, those institutional clients that have not yet pulled their assets from PIMCO might wonder whether now is not high time.Liam Kennedy is editor and editorial director of IPE IPE editor Liam Kennedy looks back to a simpler time for beleaguered asset managerWhen I interviewed Bill Gross and Mohamed El-Erian at PIMCO’s headquarters in Newport Beach in late April 2009, the world was still in deep trauma. The Lehman collapse was only just over six months past and the equity market was only just turning (although this was not perceptible at the time).El-Erian had just spoken at the Milken Global Conference, and I was to moderate a panel of leading US institutional investors, including the late Joe Dear of CalPERS and CalSTRS CIO Christopher Ailman, the next day. Dear had just started at CalPERS the previous month and joked that he could only make things get better, but investors were licking their wounds.The views of Gross and El-Erian were much in demand. PIMCO had warned about the housing market already in March 2007 and was talking about a “stable disequilibrium” when Greenspan was talking up the “Goldilocks” economy. Gross was notably keen in our interview to emphasise PIMCO’s collegiate style of decision making and communication, something he was clearly comfortable with.last_img read more

UAAP football: Santo Tomas, UP clobber foes

first_imgCarpio hits red carpet treatment for China Coast Guard PLAY LIST 02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite03:23Negosyo sa Tagaytay City, bagsak sa pag-aalboroto ng Bulkang Taal01:13Christian Standhardinger wins PBA Best Player award OSG plea to revoke ABS-CBN franchise ’a duplicitous move’ – Lacson Jiro Manio arrested for stabbing man in Marikina LATEST STORIES University of Santo Tomas routed 10-man Adamson University, 3-0, while University of the Philippines drubbed University of the East by the same score to share the lead Thursday in the UAAP Season 80 men’s football tournament at Rizal Memorial Stadium.Dexter Benecio netted a first-half brace while Steven Anotado assisted Marvin Bricenio’s fourth goal of the season in the 68th minute as the Growling Tigers maintained their clean sheet.ADVERTISEMENT Nonito Donaire vs Naoya Inoue is BWAA 2019 Fight of the Year Newsome sets focus on helping Bolts open new PBA season on right track Almazan vows to comeback stronger after finals heartbreak View comments Michael Porter Jr. stays patient as playing time increasescenter_img Don’t miss out on the latest news and information. King Miyagi scored twice while JB Borlongan tallied his second goal for the season for the Fighting Maroons.UST and UP are level with six points on top of the table.FEATURED STORIESSPORTSTim Cone, Ginebra set their sights on elusive All-Filipino crownSPORTSGinebra beats Meralco again to capture PBA Governors’ Cup titleSPORTSAfter winning title, time for LA Tenorio to give back to Batangas folkTigers coach Marjo Allado was delighted to see Anotado, who subbed in the 67th minute, return to the pitch after a two-year absence due to knee injury.“Happy to see him (Anotado) again in the UAAP. Even if he didn’t score, at least, he had chances,” said Allado. UP mentor Anto Gonzales lauded his troops for following up their 1-0 win over defending champion Ateneo last Sunday.Sports Related Videospowered by AdSparcRead Next Steam emission over Taal’s main crater ‘steady’ for past 24 hours Lights inside SMX hall flicker as Duterte rants vs Ayala, Pangilinan anew OSG plea to revoke ABS-CBN franchise ’a duplicitous move’ – Lacson UST, Adamson set stage for softball duel MOST READlast_img read more

36th Annual Oilmen’s Trapshoot July 5 & 6 at North Peace Rod and Gun Club

first_imgThe 36th Annual Oilmen’s Trapshoot is taking place July 5 and 6 at the North Peace Rod and Gun Club.For more information and rules for the event, you can visit the Fort St. John Petroleum Association’s website. FORT ST. JOHN, B.C. – The Fort St. John Petroleum Association will be hosting their 36th Annual Oilmen’s Trapshoot on July 5 and 6 at the North Peace Rod and Gun Club.The first day of the event, Friday, July 5, will be for Practice Rounds in the evening from 4:00 p.m. to 7:00 p.m.Friday evening will also feature a barbecue dinner.- Advertisement -Then on Saturday morning, July 6, the main Trapshoot event will take place with a 9:00 a.m. start.Breakfast and registration for the event will start at 8:00 a.m.During the Trapshoot, participants will have a chance to win a number of prizes in categories such as High Overall, Team Trophies, Fun Shoots, and Long Shot.Advertisementlast_img read more