Greggs is the most successful quick-service restaurant (QSR) brand in the eyes of consumers, and Costa the most successful coffee shop brand, according to a new study.The CGA EI/Stone & River Brand Momentum Report measures how customer opinion is changing towards businesses. It looks at factors including new openings, awareness, opinions and loyalty (see details below). It deliberately does not factor in financial performance.“Our snapshot of out-of-home eating and drinking brands reveals the names that are increasing awareness and generating loyalty and word of mouth – as well as the ones that are slipping behind in public opinion,” said Karl Chessell, business unit director for retail and food at data and research consultancy CGA.“It shows the simplicity of some of the elements of successful branding – but also how challenging it can be to achieve them on the frontline. Staying on top of consumer habits and opinions is going to be crucial if brands are to generate momentum in this ultra-competitive market, and CGA’s data can help them do so.”Costa topped the table for the coffee and food-to-go sector, with scores showing it “can still attract new consumers while keeping existing ones happy”.“Its convenience and value proposition are among the reasons for its continued impetus in the food-to-go sector,” stated the report.Second place went to the rapidly expanding Patisserie Valerie brand, which has grown from fewer than 10 stores 10 years ago to around 200 now, prompting awareness of the brand to soar.Greggs, which shifted its position away from traditional bakery to focus on food-to-go in recent years, took pole position in the QSR category. McDonald’s, which has also reinvented itself with a healthier offering, placed second.“The conclusion from the success of Greggs and McDonald’s is that businesses need to maintain investment in their customer experiences and be ready to carefully tweak their brands if they are to maintain momentum In the QSR sector. It simply isn’t an option to stand still,” stated the report.The Momentum Report reflected an industry in flux, said Alex Doman, engagement manager at consultancy Stone & River“It points to some key learnings about what it takes to build momentum: having an easy-to-understand and simple-to-deliver brand proposition, a focus on creating long-term value for the customer and targeting the older generation can all often be beneficial,” said Alex Doman, engagement manager at Stone & River.The full CGA EI/Stone & River Brand Momentum Report can be downloaded here.The report’s three key measuresAwareness TrendA measure of how consumer awareness of the brand has improved. This figure shows the percentage change in the number of consumers who are aware of the brand over the last three years. Brands whose awareness levels have increased the most score highest.Next ConsumerAn index of consumers who would consider visiting the brand in the future versus lapsed users of those businesses. Lapsed consumers is defined by people who have not visited a brand in the past six months, but who have done so in the past two years. Brands with a higher proportion of consumers who would consider visiting in the future than those who are lapsed receive higher scores.Opinion IndexA measure of how consumers’ opinions about brands are changing. Scores are based on the difference between the number of people who say their opinion of a brand has changed positively in the last year and the number who have had a negative opinion change.
He was clearly less publicity hungry than some of his former PIMCO colleagues, preferring for many years to communicate with the investing public via regular letters, whose pithy and engaging style would become a trademark. In a glimpse into his personality, those letters, dating back to the 1970s, were collated as a coffee-table book, but Gross told me he had stopped it from being distributed too widely. In any case, it is safe to assume the book is probably no longer on display at PIMCO offices.When he moved from the Midwest to California with his parents in the 1950s, little would a young Bill Gross have realised that his fortune would be made there – and in grand style. Following years spent as a professional gambler, the yet-to-be Bond King made his name as a bond analyst at Pacific Mutual, and it is a fair bet his first pay cheque was a tiny fraction of the $200m (€177.5m) settlement Gross is now seeking from his employer (and will donate to charity should he be successful).As the firm grew, so did the bonuses, latterly with pool of $1.3bn, of which Gross was guaranteed 20%. Of course, rumours of PIMCO’s Croesus-style pay have been rife for many years, which has no doubt succeeded in attracting many a talented fund manager to the shores of Newport Beach.As Gross and others explained over the years to outsiders, locating a bond fund management company in Southern California, far away from the fray of Wall Street, was a deliberate strategy. It was meant to allow fund managers to take a dispassionate view of markets and combine early morning starts with a beach lifestyle in the late afternoon when the New York dealing rooms had closed.Aside from the back-stabbing allegations and eye-wateringly high remuneration that PIMCO executives enjoy, a few things stand out. One is that Jochen Faber, as the former chief executive and architect of Allianz Global Investors, seemingly intervened in Gross’s dispute with his colleagues alongside Allianz. Despite Faber’s attempt to place PIMCO under the Allianz Global Investors umbrella as the group’s bond specialist, PIMCO did not stay for long within that constellation and now sits as an autonomous, direct subsidiary of the Allianz Group.I recall a real sense of elation in Munich in 2000 when Allianz acquired 70% of PIMCO for $3.3bn. Finally the sleepy, German-focused, third-party fund management business had the wind in its sails and was on course for global reach. The insurer also had access to world-class bond management capabilities, and PIMCO built up local capabilities in Germany to serve its parent.When it next meets, the main board of Allianz might be forgiven for wondering what it has got itself entangled with. After all, investment management is meant to a straightforward business-diversification strategy for financial services companies. Yet the industry has rarely seen such high drama. And in this climate of transparency and relative frugality, those institutional clients that have not yet pulled their assets from PIMCO might wonder whether now is not high time.Liam Kennedy is editor and editorial director of IPE IPE editor Liam Kennedy looks back to a simpler time for beleaguered asset managerWhen I interviewed Bill Gross and Mohamed El-Erian at PIMCO’s headquarters in Newport Beach in late April 2009, the world was still in deep trauma. The Lehman collapse was only just over six months past and the equity market was only just turning (although this was not perceptible at the time).El-Erian had just spoken at the Milken Global Conference, and I was to moderate a panel of leading US institutional investors, including the late Joe Dear of CalPERS and CalSTRS CIO Christopher Ailman, the next day. Dear had just started at CalPERS the previous month and joked that he could only make things get better, but investors were licking their wounds.The views of Gross and El-Erian were much in demand. PIMCO had warned about the housing market already in March 2007 and was talking about a “stable disequilibrium” when Greenspan was talking up the “Goldilocks” economy. Gross was notably keen in our interview to emphasise PIMCO’s collegiate style of decision making and communication, something he was clearly comfortable with.
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The 36th Annual Oilmen’s Trapshoot is taking place July 5 and 6 at the North Peace Rod and Gun Club.For more information and rules for the event, you can visit the Fort St. John Petroleum Association’s website. FORT ST. JOHN, B.C. – The Fort St. John Petroleum Association will be hosting their 36th Annual Oilmen’s Trapshoot on July 5 and 6 at the North Peace Rod and Gun Club.The first day of the event, Friday, July 5, will be for Practice Rounds in the evening from 4:00 p.m. to 7:00 p.m.Friday evening will also feature a barbecue dinner.- Advertisement -Then on Saturday morning, July 6, the main Trapshoot event will take place with a 9:00 a.m. start.Breakfast and registration for the event will start at 8:00 a.m.During the Trapshoot, participants will have a chance to win a number of prizes in categories such as High Overall, Team Trophies, Fun Shoots, and Long Shot.Advertisement