Industry Tips: Why Below-The-Line Talent Needs a Publicist

first_imgSure — high-profile filmmakers and actors needs publicists, but who else in the industry could benefit from a media strategy?It’s not just actors and directors who can benefit from a media strategy. We sat down with Impact24 PR’s president of publicity, Jana Davidoff, and publicist Stephanie Pfingsten for some insight and advice into this aspect of the filmmaking industry.Composer Sean Callery, Jana Davidoff, and composer Mac Quayle after their Emmy wins.PremiumBeat: When we think of the role of a publicist, it’s often about promoting on-camera talent. Why is it important for those behind the camera to develop a strategy to get noticed? Jana Davidoff: It’s funny you ask this, as I used to promote on-camera talent. The industry has changed so much over the years. No matter how much content there is out there, more and more people are vying for the same job. Having a publicist promote your work and advocate for you help sets you apart from the competition. A strong PR campaign helps you get noticed by potential employers, peers, award voters, and fans.Impact24 PR Team at San Diego Comic-Con.PB: How diverse is your roster in terms of industry roles?JD: Our clients range from composers, cinematographers, sound editors, and music supervisors to costume designers, production designers, VFX, and beyond. We work closely with the various networks and studios to add to the publicity campaigns in place by highlighting the work of these talented artists.  PB: How has the explosion of social media impacted the role of the publicist, and does the extended reach come with unique challenges? Stephanie Pfingsten: Social media has become an important element of PR strategy. We integrate social media activities into a campaign when it adds value for our clients.At minimum, social media is a very helpful tool that increases the audience reach of the press pieces we secure. It also offers a direct line of contact been our client and their fans, peers, and those who might be interested in hiring them at some point in the future. While reach is key with social media, engagement is also important. Messaging between a client and their followers is an exciting way to build momentum, but you’re sometimes confronted with unexpected or unappreciated comments. We guide our clients on how to handle these appropriately so their brand is reflected in a positive light. Social media will continue to grow as a vital PR resource.Impact24 PR clients Nathan Barr, Mac Quayle, Siddhartha Khosla, Jeff Russo, and Sean Callery with Jana Davidoff at an Emmy event.PB: How do you gage success? Is it about seeing an uptick in jobs and opportunities? Or is it about the long game, such as elevating a client’s personal brand?JD: Every client comes to us with different goals in mind. Oftentimes, the goal is to increase awareness about the work he or she is doing in order to get more job opportunities, to be part of the conversation during awards season, or to get fans interested in the project. As buzz builds around a specific project, we are able to point to the various press hits as a measure of success.We oftentimes receive feedback from clients that an interview we secured for them was mentioned in a meeting by a show runner or filmmaker who happened to see the article. We’ve even had clients tell us that they were able to get a meeting because of an article that ran. We are also able to somewhat measure success using social media. When outlets share interviews on social channels, we are able to see fan interaction and an increase in followers for our clients. Ultimately, our clients continue to let us know that publicity is a worthwhile investment and continue working with us and referring us to colleagues, so that is a clear sign of success!Stephanie Pfingsten — Publicist, Impact24 PR.PB: You represent a roster of composers, cinematographers, production designers, and music supervisors, makeup artists and more. These skill sets are so different. Where do you start when developing a plan for a new client? Is there a roadmap or template, or is each person a new landscape?SP: Talking to our clients and clearly defining what they want to achieve with PR is the first step. Then we dive into defining what makes their work stand out and think of creative ways that we can maximize exposure of their work. We have developed excellent relationships with press contacts in all areas, and we also monitor industry news. We are always looking for PR opportunities our clients may be a good fit for, especially panel opportunities where our clients can exhibit their expertise, network with like-minded talent, and increase recognition among their fans and peers.When working with clients new to PR, we also provide media training, which helps prepare them for a variety of interviews over the phone, on-camera, and on red carpets. During media training we help our clients craft sound bites so they can clearly communicate their main talking points in the limited time they have for each interview. We also help them prepare positive responses to challenging questions such as spoilers and upcoming projects they can’t discuss yet.Jana Davidoff — President of Publicity, Impact24 PR.PB: When is it important to take this step? Should someone just starting out seek a publicist? Or does it work better for more established artists that want to add another proactive element to their team?JD: The most important question to ask is, “Do you have something to promote?” If the answer is “Yes,” then it’s worth a discussion. PR is an investment in your career, and in order to feel like you are getting a return on your investment, there needs to be some element of your work on the project that will excite the media about you. Whether the project has big names attached to it, is going to have a presence at a festival, receives award nominations, or has a very timely storyline, there needs to be some sort of hook that will help garner interest from the media.Having said that, a client should also come to us and talk about what might be a worthy angle. Many clients have told us that their project isn’t press-worthy, but we have been able to identify exciting stories that we can use to attract attention. As a result, we work closely with our clients to come up with interesting angles that will help engage reporters.Impact24 PR’s Jana Davidoff and Stephanie Pfingsten at the premiere of American Crime Story: The Assassination of Gianni Versace.PB: Finally, what do you need most from your clients that will make an impact on their career? How can they help you help them?SP: We know our clients are always very busy, and a PR campaign should never complicate their tight schedule. We usually communicate with our clients via email and always appreciate a quick response as we schedule interviews, coordinate red carpet details and arrange event appearances. It’s also important that we do everything possible to avoid rescheduling interviews. It shows that we appreciate a journalist’s time and helps build important goodwill with them.In addition, we welcome new thoughts and ideas from our clients. We’re always excited to get new work samples, photos, and interesting information or stories, which we can then use to secure important coverage opportunities with press that cover entertainment, professional trade, lifestyle, popular culture, and news.All images courtesy of Impact24 PR.Looking for more industry interviews? Check these out.The Story Behind Editing a Movie About Dungeons and DragonsInterview: Christina Kallas on Writing and Directing Multi-Protagonist ScreenplaysTom Cross on Editing First Man and Working with IMAX FootageThe Supervising Sound Editor You’ve Never Heard of Is Quietly Saving MoviesScreenwriter Patricia Resnick on Altman, Mad Men, and Working 9 to 5last_img read more

Anil Kumble vs Virat Kohli: BCCI CEO Rahul Johri to meet CoA chief Vinod Rai to discuss issue

first_imgThe Supreme Court-appointed Committee of Administrators chief Vinod Rai will soon meet Board of Control for Cricket in India (BCCI) Chief Executive Officer Rahul Johri to discuss the spat between Anil Kumble and Virat Kohli. Kumble stepped down as India coach on Tuesday after falling out with skipper Kohli.Johri has sought a detailed report from team manager Kapil Malhotra. Johri will then submit the report to Rai, who will then discuss Kumble’s unceremonious exit. The meeting on June 24 will then decide the future course of action and will also invite fresh applications to for the post of head coach.Kumble’s original contract expired with the team’s Champions Trophy campaign, but the former captain was tipped to get an extension after enjoying a successful run during his year in charge.Last year the BCCI formed the CAC, comprising former players Sachin Tendulkar, Sourav Ganguly and VVS Laxman, who chose Kumble for the job. The trio will also oversee the selection process of the new coach, who is expected to be named before India start their tour of Sri Lanka in July.WATCH VIDEO HEREIndia travel to Sri Lanka next month for a full-fledged tour from July 26 to September 6. The teams will play three Tests, five ODIs and a T20 International.Local media has reported that Kohli found Kumble’s brand of coaching a bit too assertive and their relationship was beyond repair.The BCCI invited applications for the role last month and Kumble had re-applied for the same.In the last one year, the former leg-spinner, also India’s most successful bowler, led the country to 12 victories in 17 tests with just one loss.advertisementHe also guided India to one-day international series wins over New Zealand and England with losses coming only in a Twenty20 series against the West Indies and in last week’s Champions Trophy final, where they lost to Pakistan.”While the Cricket Advisory Committee (CAC) had endorsed an extension to his tenure as head coach, Anil Kumble has decided not to continue as the coach,” the Board of Control for Cricket in India (BCCI) said in a statement.However, Kumble in a statement, said he had decided to resign because Kohli had reservations about his style of coaching.”I was informed for the first time yesterday by the BCCI that the Captain had reservations with my ‘style’ and about my continuing as the Head Coach. I was surprised since I had always respected the role boundaries between Captain and Coach. Though the BCCI attempted to resolved the misunderstandings between the Captain and me, it was apparent that the partnership was untenable, and I therefore believe it is best for me to move on.”Five men had been shortlisted for the next coach a few weeks back – Virender Sehwag, Tom Moody, Lalchand Rajput, Richard Pybus and Dodda Ganesh. The Cricket Advisory Committee had backed Kumble to continue but it emerged Sehwag was their next best option. However, it has been also been learnt that the players want former team director Ravi Shastri back at the helm.last_img read more

Elatec: enable user authentication and access control for devices lacking a USB port

first_imgElatec introduced the TCP3 authentication / release station, a small network appliance that enables devices without a USB port to incorporate an RFID or biometric reader, PIN pad or other form of user authentication and access control, and which supports USB 3.0 and gigabit Ethernet networks.Most organizations extend the use of their employee ID badge or card to authenticate for applications beyond building access. This includes most multi-function printers. However, not all printers and devices have support for the direct connection of a card reader, such as those with no USB port. In these situations, the Elatec TCP3 station extends ID card-based capabilities such as authentication for pull printing to any printing device regardless of the manufacturer, make or model.The TCP3 station was designed to minimize information technology support costs associated with additional IP or MAC addresses while consuming only one network drop from its Host port. TCP3 has two Ethernet connectors designated as Host and Device. The Device port enables connection of a printer or other peripheral without requiring a second network drop.While primarily designed for the secure printing market, the station can also be used to control access to devices which require special operator training and certification such as sophisticated manufacturing equipment. The TCP3 station would communicate ID card data to the authenticator responsible to unlock such equipment.Share this:TwitterFacebookLinkedInMoreRedditTumblrPinterestWhatsAppSkypePocketTelegram Tags: Chips & Components Continue Reading Previous Bumps in the road to AV safetyNext Silicon Labs enhances Si479xx automotive tuner family with SDR technologylast_img read more

Jamaica to Host FAO Regional Conference March 5 to 8

first_img It will focus on four main areas – eradicating hunger, overweight and obesity; ending rural poverty; promoting climate resilient and sustainable agriculture; and creating a new FAO to move towards achieving the Sustainable Development Goals (SDGs). Jamaica will be hosting the 35th Session of the Food and Agriculture Organization’s (FAO) Regional Conference for Latin America and the Caribbean from March 5 to 8 at the Montego Bay Conference Centre in Rose Hall, St. James.The three-day event is expected to attract ministers of agriculture, social development, education, health and environment and other high-level officials from the 33 FAO member nations across the Americas to discuss challenges and priority matters related to food and agriculture.It will focus on four main areas – eradicating hunger, overweight and obesity; ending rural poverty; promoting climate resilient and sustainable agriculture; and creating a new FAO to move towards achieving the Sustainable Development Goals (SDGs).Minister of Industry, Commerce, Agriculture and Fisheries, Hon. Karl Samuda said that Jamaica is happy to be hosting the regional conference.“I think this a signal honour to Jamaica, because Jamaica is on the right path and we have the measures that are important to move agriculture forward in our entire region,” he said at a briefing held on Tuesday (February 13) at his New Kingston offices in St. Andrew.“We welcome this opportunity, and we look forward to this tremendous exchange where the conference will give all of our colleague agricultural ministers and other very distinguished people from the Caribbean and Latin American region the opportunity to put on the agenda the concerns that they have, the ways in which they are approaching them, the strategies they think can assist, and the extent to which the FAO can be of help,” he added.FAO Representative for Jamaica, The Bahamas and Belize, Dr. Gillian Smith, said she is elated that Jamaica has agreed to host the regional conference.She noted that this year’s staging is particularly important, because the region is at a crossroads in terms of food security.Information provided by the FAO indicates that hunger has risen in Latin America and the Caribbean for the first time in decades, reaching 42.5 million, while obesity affects 96 million people.Dr. Smith said that in addition to the rise in hunger and chronic non-communicable diseases, “climate change is affecting and exacerbating the issues that are related to our agricultural productivity and our production, and affecting the diversity of rural livelihoods that are available to our people”.She noted that the organisation remains committed to collaborating with the people and the Government of Jamaica “to address fundamental issues relating to the country’s national development in the areas of food and nutrition, agriculture, rural development, fisheries, forestry, decent employment and social protection”.“The FAO looks forward to working closely with Jamaica in the areas of overweight, obesity, agricultural production and productivity, and also resilience of our agricultural food systems from farm to fork,” she added.The Regional Conference, convened every two years, helps to set the work priorities of the FAO in the region.It was last held in Jamaica 50 years ago and last held in the Caribbean in the Caribbean in 1998. “I think this a signal honour to Jamaica, because Jamaica is on the right path and we have the measures that are important to move agriculture forward in our entire region,” he said at a briefing held on Tuesday (February 13) at his New Kingston offices in St. Andrew. Story Highlights Jamaica will be hosting the 35th Session of the Food and Agriculture Organization’s (FAO) Regional Conference for Latin America and the Caribbean from March 5 to 8 at the Montego Bay Conference Centre in Rose Hall, St. James.last_img read more

March 30 2007 Arcosanti hosts the 15 annual wee

first_imgMarch 30, 2007 Arcosanti hosts the 15. annual, week-long, benefit Trail Ride Meeting of CABALLOS DES SOL. A self-sufficient little town has been set up in the second field below the Arcosanti site, with trucks, horse-trailers, portable showers and amenities. Arcosanti hosts the 15. annual, week-long, benefit Trail Ride Meeting of CABALLOS DES SOL. A self-sufficient little town has been set up in the second field below the Arcosanti site, with trucks, horse-trailers, portable showers and amenities. [Photos: Julian Lauzzana, sa & text: sa] About 150 participants have arrived from all over the U.S. A large tent provides meals and dancing, singing, a raffle and Karaoke, even an animal talent show, for evening entertainment. Riders gather each mornings for different trail rides. [Photos: Julian Lauzzana, sa & text: sa] This is the second time that the group meets at Arcosanti. Caballos Del Sol is a charity ride; the group donates proceeds to worthy causes like Rainbow Acres in Camp Verde, a facility for developmentally challenged adults. [Photos: Julian Lauzzana, sa & text: sa]last_img read more